MarketCast - THE MEASURE

Sign in Subscribe

MarketCast

A collection of 46 posts

Streamers Should Emphasize Work, Family & Caregiving Storytelling to Increase Growth

Streamers Should Emphasize Work, Family & Caregiving Storytelling to Increase Growth

According to a recent study from New America and MarketCast, streaming platforms looking to attract and retain subscribers have a clear opportunity: Focus on authentic stories about work, family and caregiving. Currently, viewers don’t see any one platform as leading in this space — creating a prime chance for differentiation

What Americans Want More Of In Movie, TV Storytelling

What Americans Want More Of In Movie, TV Storytelling

U.S. consumers want to watch content that's more relatable to their own everyday experiences. A new study from New America and MarketCast reveals what audiences are looking for from movies and TV, and the overarching theme is authenticity. For instance: * 92% of those surveyed said that it

Viewers Want More Authentic Stories About Work, Family & Caregiving

Viewers Want More Authentic Stories About Work, Family & Caregiving

A study from MarketCast and New America underscores the power of entertainment to help people see themselves and each other.

Bounty Cleans Up For Linear TV Ad Breakthrough In June

Bounty Cleans Up For Linear TV Ad Breakthrough In June

Each month, market research firm MarketCast analyzes CTV and linear TV ads to reveal which ones are resonating the most with audiences. The rankings are based on ad breakthrough — how well viewers remembered the ad and correctly linked it to the brand. Here’s a look at the top linear

Olive Garden Spices It Up With June’s Top CTV Ad by Breakthrough

Olive Garden Spices It Up With June’s Top CTV Ad by Breakthrough

Each month, market research firm MarketCast analyzes CTV and linear TV ads to reveal which ones are resonating the most with audiences. The rankings are based on ad breakthrough — how well viewers remembered the ad and correctly linked it to the brand. Here’s a look at the top CTV

86% Of Consumers: Businesses Should Use Resources To Improve Environment

86% Of Consumers: Businesses Should Use Resources To Improve Environment

Getty’s report “Sustainability at the Crossroads” highlights consumer sentiment around environmental issues.

Data-Driven Advertisers Direct More Spending to CTV and Digital Video

BUSINESS OF DATA

Data-Driven Advertisers Direct More Spending to CTV and Digital Video

“Despite the self-serve nature of programmatic activation, buyers still want a certain level of direct human interaction with the sell-side to activate their campaigns,” the IAB report says

NBA Playoffs Reached 45% Of U.S. QSR Visitors

The Measure Newsletter

NBA Playoffs Reached 45% Of U.S. QSR Visitors

Long-form videos thrive on YouTube, how LinkedIn is bringing B2B to CTV, and more in this week's The Measure newsletter.

Hilton Emphasizes Loyalty Perks to Score +16% Ad Breakthrough

Hilton Emphasizes Loyalty Perks to Score +16% Ad Breakthrough

MarketCast data reveals which hotel and home share commercials had the highest ad breakthrough.

16% Of YouTube Views Are On TV

The Measure Newsletter

16% Of YouTube Views Are On TV

YouTube TV's watch-time win, Chewy is tops, and more in this week's The Measure newsletter.

How MarketCast Is Using AI to Modernize Research—Without Losing the Human Touch

How MarketCast Is Using AI to Modernize Research—Without Losing the Human Touch

In the latest in our Truth In Numbers series, MarketCast Co-President Amy Fenton talks about how AI is transforming the research industry and why the human element still matters in a world increasingly driven by data.

USAA TV Ad Strikes a Patriotic Chord, Performs +30% Above Linear Norm

USAA TV Ad Strikes a Patriotic Chord, Performs +30% Above Linear Norm

Advertisers use a variety of techniques to make sure their ads resonate with audiences and are memorable enough to spur action. Patriotism has been a one of the key themes so far this year, and in May, USAA harnessed that to successfully break through with audiences, according to MarketCast’s

Theatrical Releases Bring Thunder With Finals Ads

The Measure Newsletter

Theatrical Releases Bring Thunder With Finals Ads

This Week On The Measure: * Universal Roars With NBA Finals Ads * Restaurant Ads Break Through On CTV In May * Why Data Should Be Labeled, Certified Like Gasoline * Hopper Rides ‘Brain Rot’ To 3x Audience Increase * Online Shoppers Turn to Brand Websites For Deals * This Week’s Free Report: Hidden Trends,

Restaurants Served Up 5 of May’s Top 10 CTV Ads by Breakthrough

Restaurants Served Up 5 of May’s Top 10 CTV Ads by Breakthrough

Buffalo Wild Wings wins with a CTV ad that performed 17% above the norm for ad breakthrough, per MarketCast's May analysis.

Data Shows More Stans For Tech Brands, Winning Consumer Fandom

The Measure Newsletter

Data Shows More Stans For Tech Brands, Winning Consumer Fandom

This Week On The Measure: * Tech Giants Winning Consumer Fandom * Longer-Form Videos Dominate YouTube Watch-Time * Learn More About Video Duration At VidCon * WBD Splits Up — But Can It Catch Up? * Nearly 10% Of B2B TV Ad Reach Comes Via Fox News * Majority Of Sports Viewers Like ‘Prime Vision’ AI Features

Most-Loved Brands Harness Nostalgia, Comfort and Joy

Per MarketCast, among people 35-49 years old, Oreo ranked No. 4 for fandom and received an 83% overall love score.

MarketCast: Tech Giants at the Heart of Consumer Fandom in 2025

Not only is Amazon the No. 1 brand by fandom, it scores high for love and trust with consumers, according to MarketCast's analysis.

Brands Are Missing TikTok's Golden Window For Views

The Measure Newsletter

Brands Are Missing TikTok's Golden Window For Views

This Week On The Measure: * 1-2 Min. TikTok Brand Videos Score Most Views * Michelob Scores As NBA Playoffs’ Top Brand * Truthset’s Gregg Galletta On Data-Rated Audiences * Brand Equity Equals 52% Of Consumer Purchase Motivation * 43% Delaying Apparel Purchases To Wait For Sales * 70% Of Consumers Would Use Wish List

Brand Equity Accounts for 52% of What Motivates Consumers to Purchase

MarketCast's latest Brand Fandom study highlights the power of fandom to drive purchase decisions.

How Booze Is Pouring It On TV

The Measure Newsletter

How Booze Is Pouring It On TV

This Week On The Measure: * Stella Artois Pours On Streaming Ads * Tariff Concerns Spurring Purchase Delays * LOL Network Using Movies To Compete With TV * Chewy Breaks Through On Linear * 42% Say Personal Relationships Trigger Anger * Marketers Look For Awareness, Acquisition Balance * This Week’s Free Report: Beverage Brands TV Transparency