Major League Baseball - THE MEASURE

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Major League Baseball

A collection of 5 posts

Friday Night Baseball's Early-Season Slate Spotlights San Diego

Friday Night Baseball's Early-Season Slate Spotlights San Diego

Despite recent shake-ups that will greatly impact what televised baseball looks like in the long-term, the 2025 MLB season is set to look similar to what we saw last year. That includes Apple TV+'s Friday Night Baseball package, which airs two double-headers each week of the regular season;

NFL, CFB Dominate Most-Watched TV Programming of 2024

NFL, CFB Dominate Most-Watched TV Programming of 2024

NFL games accounted for 2.41% of all minutes watched on linear TV in 2024, per Inscape.

Brands Hit Big During MLB Playoffs

Brands Hit Big During MLB Playoffs

There was much hand-wringing about the 2023 MLB postseason TV audience (even by your author). But the news wasn't ALL doom and gloom on the TV front. This year’s MLB Playoffs delivered over 18 billion household TV ad impressions – a 21% increase YoY, according to data from

World Series Ratings Bring Big Questions For Baseball

World Series Ratings Bring Big Questions For Baseball

Major League Baseball is in a tough media spot. And a World Series between the Texas Rangers and Arizona Diamondbacks certainly didn’t help matters. After game three of the 2023 World Series, the poor ratings were circulating, as expected. But those figures came in at historic lows that prompted

MLB Wins With The Midsummer Classic

MLB Wins With The Midsummer Classic

Data from Inscape shows this year's MLB All-Star Game was the No. 1 program in primetime on July 11, with 11.37% of national linear watch-time (nearly 2x the amount of the next programming, America’s Got Talent). That was actually up slightly compared to last year’s