Los Angeles Lakers - THE MEASURE

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Los Angeles Lakers

A collection of 4 posts

Popular Teams Build TV Audiences Quicker

Popular Teams Build TV Audiences Quicker

Every sports league has teams that are more popular than others, and it ends up that popularity typically helps games build audiences faster on TV. In its new report, Every Second Counts, iSpot data shows how national primetime games for the most popular teams outperform average ad impressions during early

NBA In-Season Tournament Quarterfinals Deliver For TNT

NBA In-Season Tournament Quarterfinals Deliver For TNT

After weeks of group play madness, the NBA In-Season Tournament arrived at its much-anticipated quarterfinal round on Monday and Tuesday night. And despite having just four games – all on TNT – the games still scored a significant share of primetime viewership, according to data from Inscape. * In-Season Tournament games were the

Dunking All Over TV

Dunking All Over TV

An NBA season full of unexpected twists and turns delivered significantly more ad reach year-over-year. A recent report from iSpot shows that regular season household TV ad impressions jumped 6.7% year-over-year, while playoff games (including the NBA Finals) rose by more than 15%. NBA games were also TV’s

LeBron James Takes On 'Father Time' in New Nike Ad

LeBron James Takes On 'Father Time' in New Nike Ad

As Los Angeles Lakers star LeBron James started his 20th NBA season last month, Nike's rolled out a new spot to comically portray his battle with "Father Time." The character, played by actor Jason Momoa, ultimately falls to James in the spot as a testment to