Linear TV - THE MEASURE

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Linear TV

A collection of 2 posts

Bounty Cleans Up For Linear TV Ad Breakthrough In June

Bounty Cleans Up For Linear TV Ad Breakthrough In June

Each month, market research firm MarketCast analyzes CTV and linear TV ads to reveal which ones are resonating the most with audiences. The rankings are based on ad breakthrough — how well viewers remembered the ad and correctly linked it to the brand. Here’s a look at the top linear

Special Report: The Efficiency Curve - Finding the Optimal Balance Between CTV and Linear TV Investments

Special Report: The Efficiency Curve - Finding the Optimal Balance Between CTV and Linear TV Investments

From LG Ad Solutions Discover the insights behind 224 billion impressions across various industries to learn how small adjustments in ad allocations can drive significant improvements in campaign efficiency. In today’s fragmented TV landscape, advertisers face increasing challenges in finding the optimal balance between Linear TV and Connected TV