Liberty Mutual - THE MEASURE

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Liberty Mutual

A collection of 9 posts

NFL Season's Top Advertisers: Insurance Wins

NFL Season's Top Advertisers: Insurance Wins

On the field, this NFL season was one filled with parity and the unexpected – especially without one clearly dominant team and the long-successful Chiefs stumbling to their first losing season in 15 years. The added intrigue seemed to pay off for TV networks and advertisers as well. On the advertiser

Cheetos, Liberty Mutual Score Funniest Ads Of Q3

Cheetos, Liberty Mutual Score Funniest Ads Of Q3

As the Super Bowl regularly hammers home, bringing home laughs is a great way for ads to land with consumers. In Q3 2025, many brands leaned into that fact with spots that scored for "funny" with consumers, while also grabbing onto familiarity, and/or other relatable themes like

Liberty Mutual Charges to No. 1 for CTV Ad Breakthrough

Liberty Mutual Charges to No. 1 for CTV Ad Breakthrough

MarketCast's monthly rankings reveal which ads are resonating most with audiences.

Blue Buffalo Leads for Linear TV Ad Breakthrough in July

Blue Buffalo Leads for Linear TV Ad Breakthrough in July

Each month, market research firm MarketCast analyzes TV ads to reveal which ones are resonating most with audiences.

USAA TV Ad Strikes a Patriotic Chord, Performs +30% Above Linear Norm

USAA TV Ad Strikes a Patriotic Chord, Performs +30% Above Linear Norm

Advertisers use a variety of techniques to make sure their ads resonate with audiences and are memorable enough to spur action. Patriotism has been a one of the key themes so far this year, and in May, USAA harnessed that to successfully break through with audiences, according to MarketCast’s

Insurance Mascot Mojo: Who’s Winning the Ad Wars?

Insurance Mascot Mojo: Who’s Winning the Ad Wars?

Liberty Mutual's LiMu Emu and Doug emerged as the winner for ad breakthrough, per a MarketCast analysis.

Liberty Mutual's Hit 'Farm' Spot Maintains High Attention

Liberty Mutual's Hit 'Farm' Spot Maintains High Attention

When an ad is among the most-seen spots on TV, it's typically hard to retain high attention, as audiences eventually suffer from creative wear/burnout. Yet there are exceptions – including one of the breakout ads of 2025, Liberty Mutual's "LiMu Emu and Doug: Farmer."

Brands Hit Big During MLB Playoffs

Brands Hit Big During MLB Playoffs

There was much hand-wringing about the 2023 MLB postseason TV audience (even by your author). But the news wasn't ALL doom and gloom on the TV front. This year’s MLB Playoffs delivered over 18 billion household TV ad impressions – a 21% increase YoY, according to data from