LGBTQ+ - THE MEASURE

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LGBTQ+

A collection of 12 posts

How 'Heated Rivalry' Brings LGBTQ, Hockey Audiences Together

CREATOR ECONOMY

How 'Heated Rivalry' Brings LGBTQ, Hockey Audiences Together

The hit gay hockey romance series Heated Rivalry has taken the world (and internet) by storm, receiving one of the highest ratings on IMDB and reaching #1 on HBO Max soon after its release. However, this viral buzz is not just around the TV show itself, but also on the

45% of LGBTQ+ Consumers More Likely to Trust Pharma Brands That Reflect Them

45% of LGBTQ+ Consumers More Likely to Trust Pharma Brands That Reflect Them

A Nielsen study of Revry viewers reveals insights for the pharma industry.

LGBTQ+ Viewers Went for Drama in Q3

LGBTQ+ Viewers Went for Drama in Q3

Drama titles captured 32% of Revry's total watch hours in Q3.

Data: Comedy Was King for Revry Viewers in Q2

Data: Comedy Was King for Revry Viewers in Q2

Comedy content accounted for 38% of Revry’s total watch hours in Q2 2024

SEC, Big Ten Set To Dominate CFB Viewing Share

Data Dose Newsletter

SEC, Big Ten Set To Dominate CFB Viewing Share

This week's newsletter is sponsored by: This Week On The Measure: * College Football Audience Consolidation * Meet Capgemini (VIDEO) * DNC’s TV Touchdown * SpongeBob Bubbles Up Big Social Video Watch-Time * Inclusive Grocery Ads’ Impact * The Streaming Originals Slowdown * This Week’s Free Report: Retail’s Purchase Intent Leaders, From

LGBTQ+ Audiences Highly Engaged With Grocery/Household Goods Ads

LGBTQ+ Audiences Highly Engaged With Grocery/Household Goods Ads

69% of LGBTQ+ consumers are more likely to try a grocery or household item from a brand known for supporting the community.

Creators Playing Long Game On YouTube

Data Dose Newsletter

Creators Playing Long Game On YouTube

This week's newsletter is sponsored by: This week On The Measure: * Long Videos Get Longer Legs On YouTube * Popular Teams Build Audience Quicker * Fox News Rises On Weekend Watch-Time * LGBTQ+ Content Fuels Streaming Loyalty, Usage * Olympic-Sized Bet On Subscriber Loyalty * This Week’s Free Report, From Samsung Ads:

Nielsen/Revry: LGBTQ+ Content Fuels Streaming Loyalty and Usage

Nielsen/Revry: LGBTQ+ Content Fuels Streaming Loyalty and Usage

Four in five viewers say they're more likely to continue using a streaming service that features LGBTQ+ content.

Why Brands Shouldn’t Shy Away From LGBTQ+ Content

Why Brands Shouldn’t Shy Away From LGBTQ+ Content

65% of Revry viewers say they're more likely to buy from brands that advertise in LGBTQ+ inclusive TV programming.

LGBTQ+ Streaming Audience Insights

LGBTQ+ Streaming Audience Insights

According to a Nielsen/Revry study, 78% of viewers take positive actions toward a brand after receiving targeted messaging in LGBTQ+ programming.

Revry: LGBTQ+ Viewers Go for the Drama

Revry: LGBTQ+ Viewers Go for the Drama

Drama was the top genre of Revry programming, accounting for 54% of total watch-hours January through March, 2024.