LGBTQ+ - THE MEASURE

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LGBTQ+

A collection of 6 posts

Creators Playing Long Game On YouTube

The Measure Newsletter

Creators Playing Long Game On YouTube

This week's newsletter is sponsored by: This week On The Measure: * Long Videos Get Longer Legs On YouTube * Popular Teams Build Audience Quicker * Fox News Rises On Weekend Watch-Time * LGBTQ+ Content Fuels Streaming Loyalty, Usage * Olympic-Sized Bet On Subscriber Loyalty * This Week’s Free Report, From Samsung Ads:

Nielsen/Revry: LGBTQ+ Content Fuels Streaming Loyalty and Usage

Nielsen/Revry: LGBTQ+ Content Fuels Streaming Loyalty and Usage

Four in five viewers say they're more likely to continue using a streaming service that features LGBTQ+ content.

Why Brands Shouldn’t Shy Away From LGBTQ+ Content

Why Brands Shouldn’t Shy Away From LGBTQ+ Content

65% of Revry viewers say they're more likely to buy from brands that advertise in LGBTQ+ inclusive TV programming.

LGBTQ+ Streaming Audience Insights

LGBTQ+ Streaming Audience Insights

According to a Nielsen/Revry study, 78% of viewers take positive actions toward a brand after receiving targeted messaging in LGBTQ+ programming.

Revry: LGBTQ+ Viewers Go for the Drama

Revry: LGBTQ+ Viewers Go for the Drama

Drama was the top genre of Revry programming, accounting for 54% of total watch-hours January through March, 2024.