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LG Ad Solutions

A collection of 33 posts

Streaming Advertising Needs Ad, Not Program, Measurement

The Measure Newsletter

Streaming Advertising Needs Ad, Not Program, Measurement

This Week On The Measure: * Ad-Centric Research Shows Streaming Growth * Demographic Differences On Tariffs * What Else Are MrBeast Viewers Watching? * Pharma’s Growth (Or Lack Thereof) On Digital * Help Us, New York Knicks, You’re Our Only Hope * This Week’s Free Report: The Shoppable TV Report: 2025 and Beyond,

Majority Of Consumers Wish They Could Browse Products Through TVs

Majority Of Consumers Wish They Could Browse Products Through TVs

LG Ad Solutions' recent Shoppable Ad Report details consumer sentiments around shoppable ads on CTV, and how audiences want to interact with those ads. One of the primary takeaways from the report is how a significant portion of consumers polled are interested in utilizing TVs directly for shopping behaviors

Marketers Ad(ding) To TV, Streaming Budgets

The Measure Newsletter

Marketers Ad(ding) To TV, Streaming Budgets

This Week On The Measure: * TV, Streaming Budgets Still Expected To Increase * Spring News Jolts TV Social Viewers * Who’s Swayed Most By Celebs/Influencers? * Carney Tops Canadian Candidate Engagement * More Women Only Prioritize Specific Events For Sports * This Week’s Free Report: 2025 TV And Video Strategy Report, From

Shoppable Ad Survey: 70% Of Consumers Would Use Wish List Directly On TV

Shoppable Ad Survey: 70% Of Consumers Would Use Wish List Directly On TV

Shoppable ads are continuing to grow as a way for brands to reduce the distance between messaging exposure and purchases, and with those changes, consumer appetite for these ads continue to shift as well. LG Ad Solutions' recent study – The Shoppable Ad Report: 2025 And Beyond – takes stock of

Comparing TV Ad Impression Distribution Across Campaign Sizes

Comparing TV Ad Impression Distribution Across Campaign Sizes

LG Ad Solutions' recent report – The Efficiency Curve: Finding the Optimal Balance Between CTV and Linear TV – dives into how advertisers are more effectively utilizing CTV buys in conjunction with linear TV ad spend. While the report finds a "sweet spot" of reallocating 6-7% of spend toward

More Women Prioritize Special Events For Sports Viewing

More Women Prioritize Special Events For Sports Viewing

While sports TV viewership is strong across the board, on average, men and women do have different priorities when it comes to tune-in. LG Ad Solutions' recent Stadium-to-Screen report details more around connected TV sports audiences. * 33% of those surveyed said they watch almost every game for their favorite

Increasingly Living In A TikTok-First World

The Measure Newsletter

Increasingly Living In A TikTok-First World

This week's newsletter is sponsored by: This Week On The Measure: * For 18- to 24-Year-Olds, Video Is TikTok-First * Are Electric Vehicle TV Ads Powering Down? * Zendaya, Creators Win Golden Globes * How Netflix Keeps Its Industry-Best Churn Rate * This Week’s Free Report: LG Ads + iSpot’s "The

LG Ads, iSpot Uncover Best Practices Around CTV Ad Spend

LG Ads, iSpot Uncover Best Practices Around CTV Ad Spend

Connected TV (CTV) is no longer the future—it’s here and for the foreseeable future, here to stay. With nearly half of all TV viewing now occurring on CTVs, CTV ad spend is expected to grow 10% annually through 2027, outpacing Linear TV. Yet despite this shift, a majority

Fox News Grew Watch-Time With Women

The Measure Newsletter

Fox News Grew Watch-Time With Women

This week's newsletter is sponsored by: This Week On The Measure: * Fox News’ Growing Female Watch-Time * TV Focus Returns Right Back To Football * Cooking Up The Most Likeable NFL Ads * Does Jake Paul Beat Mike Tyson On Social, Too? * Cycling Through Streaming Services * This Week’s Free Report:

70% Of Asian CTV Users Will Likely Cycle Through Streaming Apps

70% Of Asian CTV Users Will Likely Cycle Through Streaming Apps

LG Ad Solutions' Inclusive Screen: Asian Americans report explores key TV trends for that audience – in particular around streaming behaviors. One of the biggest findings was that 70% of Asian American CTV users are likely to cycle through paid streaming apps. * That figure was 14% higher than the total

TikTok, Instagram Battle For Creator Marketing Supremacy

The Measure Newsletter

TikTok, Instagram Battle For Creator Marketing Supremacy

This week's newsletter is sponsored by: This Week On The Measure: * TikTok, Instagram Battle For Creator ROI Supremacy * House Of Highlights Is A Video Slam Dunk * Reruns Reach Football Audiences * Fox News Grabs Larger Watch-Time Share * Why Do Hispanic Audiences Prefer Streaming? * This Week’s Free Report: NFL

Why Do Hispanic Audiences Prefer Streaming?

Why Do Hispanic Audiences Prefer Streaming?

Hispanic audiences are a large portion of U.S. TV viewing, with their own preferences and motivations for how they tune in. LG Ad Solutions set out to quantify what Hispanic audiences watch and why in part two of its new report series, The Inclusive Screen. * In the report, LG

Data In The Details; Exclusive Interview w/ Truthset Founder & CEO

The Measure Newsletter

Data In The Details; Exclusive Interview w/ Truthset Founder & CEO

This week's newsletter is sponsored by: This Week On The Measure: * Handling The Truth, With Truthset Founder & CEO Scott McKinley * Total Recall: Streamers’ Ad Attention Success * MLB Hits Home Run With Playoffs * NFL’s ‘New’ Advertisers Making Early Gains * What Women Want (To Watch) * 66% Of Advertisers

Streaming TV Preferred By Democrats, Republicans And Independents

Streaming TV Preferred By Democrats, Republicans And Independents

Despite today's perceived political divisions, there are still things that unite much of the United States... including TV platform preference. Recent LG Ad Solutions research included in TVREV's Political Advertising on CTV report shows that no matter U.S. audiences' political stripe, streaming is still

CTV Users Starting Holiday Shopping Earlier Than Last Year

CTV Users Starting Holiday Shopping Earlier Than Last Year

While holiday shopping ads seemingly arrive earlier each year, brands' advanced efforts are backed up by consumer behaviors. Data from LG Ad Solutions' new report, Season's Streamings, unpacks holiday trends among CTV users – and found that shopping is happening much earlier this year than last. * 60%

Two-Thirds Of Black CTV Users Prefer Streaming, Vs. Traditional TV

Two-Thirds Of Black CTV Users Prefer Streaming, Vs. Traditional TV

LG Ad Solutions recently completed its Inclusive Screen Series to provide better representation and research around diverse audiences' TV preferences and trends. The first of those, focused on Black CTV users, sheds light on everything from preferred content genres, to ad attention, what spurs purchase decisions, and more. * LG

When Does Back-To-School TV Ad Season Start? It Depends...

When Does Back-To-School TV Ad Season Start? It Depends...

Back-to-school shopping is now an event that plays out across five months, from May through September, as advertising data from LG Ad Solutions (in a recent report, Commercials & Classrooms, published on TVREV) details. The report also shares more insights around consumer and advertiser behaviors when it comes to back-to-school: