LeBron James - THE MEASURE

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LeBron James

A collection of 3 posts

How NFL Sponsors Win With Likeable Ads

How NFL Sponsors Win With Likeable Ads

Getting significant reach during NFL games is a given for advertisers. But with all of that reach, it's also critical to understand if audiences actually like the spots they're seeing en masse. Data from iSpot's recent NFL TV Advertising Playbook showcases some of last

Dunking All Over TV

Dunking All Over TV

An NBA season full of unexpected twists and turns delivered significantly more ad reach year-over-year. A recent report from iSpot shows that regular season household TV ad impressions jumped 6.7% year-over-year, while playoff games (including the NBA Finals) rose by more than 15%. NBA games were also TV’s

LeBron James Takes On 'Father Time' in New Nike Ad

LeBron James Takes On 'Father Time' in New Nike Ad

As Los Angeles Lakers star LeBron James started his 20th NBA season last month, Nike's rolled out a new spot to comically portray his battle with "Father Time." The character, played by actor Jason Momoa, ultimately falls to James in the spot as a testment to