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Lay's

A collection of 3 posts
MarketCast: Most Likable Super Bowl Ads Were Celeb-Free
Super Bowl

MarketCast: Most Likable Super Bowl Ads Were Celeb-Free

While the Super Bowl featured a ton of celebrity star power across the board in order to connect with audiences and drive brand awareness, consumer research company MarketCast found the top five most-liked ads during the Big Game were pretty much celeb-free: None of them featured an A-list star. The
Feb 13, 2025 1 min read
Which Snack Brands Took The Biggest Bite Out Of Streaming?
TV ADVERTISING

Which Snack Brands Took The Biggest Bite Out Of Streaming?

Like other industries, snack brands have been evolving their unique approaches to TV advertising. For some, that means an even greater emphasis on national linear. But for others, it can mean a greater shift toward targeting streaming audiences. Year-end snack food data from iSpot shows how the category's
Jan 14, 2025 1 min read
CNN Video Audiences Are Prepping With Walmart
CREATOR ECONOMY

CNN Video Audiences Are Prepping With Walmart

Knowing what social video audiences are watching is important for publishers to understand, but it's also not the full picture of those viewers. By understanding even more about their web and shopping behaviors, publishers can better tailor content, ads and sponsorships to better speak to existing preferences. Tubular
Jun 13, 2024 1 min read
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