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Late Night TV

A collection of 3 posts
A Colbert Report: By the Numbers
TV ADVERTISING

A Colbert Report: By the Numbers

With news breaking that America’s top late-night program is set to shutter next May, speculation abounds as to why. While we won’t join that party, we can offer some insights into The Late Show With Stephen Colbert and what it means for audiences, using data from iSpot and
Jul 18, 2025 3 min read
What Do Avid NFL Audiences Watch In The Offseason?
SPORTS

What Do Avid NFL Audiences Watch In The Offseason?

Advertising during NFL games isn't for every brand. And for brands looking to reach avid (those that watched at least 18 hours of regular season games last season) NFL viewers, there are much more cost-efficient options available in the offseason – as a new advanced audiences report from iSpot
Oct 16, 2024 1 min read
Watch-Time Surges For Late Night Shows Post-Strikes
CREATOR ECONOMY

Watch-Time Surges For Late Night Shows Post-Strikes

Data from Tubular Labs reveals that The Daily Show, Jimmy Kimmel Live and The Late Show With Stephen Colbert have all seen dramatic bumps in watch-time.
Jul 23, 2024 1 min read
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