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JIC

A collection of 3 posts
Walz Instant Rise on TikTok, iSpot Getting JIC(y) with It
The Measure Newsletter

Walz Instant Rise on TikTok, iSpot Getting JIC(y) with It

This week's newsletter is sponsored by: This Week On The Measure:  * iSpot Earns JIC Certification * VP Buzz Gives Walz Big TikTok Engagement Boost * Olympics Close With Watch-Time Win * Travel Frequency Optimism On Horizon * Netflix Still Winning With Competitors’ Content * This Week’s Free Report: Tubular Labs’ Sports Snapshots
Aug 14, 2024 2 min read
Exclusive Video: iSpot Founder on Identity and Where TV Measurement Is Headed
TV Measurement

Exclusive Video: iSpot Founder on Identity and Where TV Measurement Is Headed

It’s no secret that brands have a tough task accurately measuring all of their video investments across platforms to understand if their investments are paying off and, in the end, driving sales. Being able to measure audiences consistently across linear, streaming, and social and digital video, in a deduplicated
Aug 13, 2024 1 min read
OpenAP’s Brittany Slattery Discusses The Future Of Data Privacy In Advertising
Video

OpenAP’s Brittany Slattery Discusses The Future Of Data Privacy In Advertising

In this interview from CES 2024, OpenAP’s CMO Brittany Slattery shares its position on the future of data privacy in video advertising, and how building privacy-centric infrastructure will benefit buyers, sellers, publishers and consumers across the board. Brittany Slattery: As we look at this next year, and even beyond
Feb 21, 2024 1 min read
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