The Measure Newsletter Super Bowl Insights Feed From The Measure We’ve created a special Super Bowl insights feed that members can enjoy.
SPORTS Cool Intentions: What Consumers Are Looking Forward To In Super Bowl LIX It should come as no surprise considering the vast amount of brand equity, loyalty and sheer passion the NFL and the Super Bowl in particular have generated around fans – and brands! – since the first big game in 1967.
SPORTS Data: Travel Brands Book Ticket For Big Game Travel advertising has historically been hot-and-cold during the Super Bowl, but the industry already has two spots locked in this year between Booking.com and MSC Cruises (there could be more still yet to be announced, too).
SPORTS Are QSR Brands Staging Super Bowl Comeback? Back in 2010, iSpot data showed that 11% of Super Bowl ad minutes were dedicated to restaurant – primarily QSR – brands.
SPORTS Survey: NFL Politicization Has Declined Since 2019 The NFL's perceived "politicization" has decreased over the last five years – at least according to an annual iSpot consumer survey around the Super Bowl.
SPORTS Characters Win Over Visuals During Super Bowl The competition during the Super Bowl isn’t just on-field — with such a massive audience, it’s a battle of the brands to stand out during the commercial breaks.
SPORTS Shorter Super Bowl Ads Grow As Minute-Long Spots Dip While Super Bowl brand ad minutes are on the upswing, the average length of a Big Game ad has been decreasing over the last few years, according to iSpot data.
SPORTS EV Decrease Comes To Super Bowl Sunday Automakers seem to be hitting the breaks on electric vehicle TV advertising — and that includes during the Super Bowl — per iSpot data.
SPORTS Total Advertisers Balloon During Super Bowl Since 2010, the number of brands advertising nationally during the Super Bowl has jumped nearly 57%, according to data from iSpot.
SPORTS Super Bowl Brand Ad Minutes Up 30% Since 2010 For many people, the Super Bowl’s appeal isn’t just about the game, but the ads. Over the last few decades, brands have really leaned into the creative aspect of Big Game ads, using humor, celebrities and pop culture references to delight viewers.
SPORTS Over 71% Of Super Bowl Ads Since 2020 Featured Celebrities Data from iSpot reveals that since 2020, 71.6% of Super Bowl ads have featured at least one celebrity.
SPORTS Automakers Park Super Bowl Ad Focus In Recent Years Once a behemoth during the Super Bowl, automakers have faded as a "big game" advertiser in recent years – as data from iSpot shows.
SPORTS Data: Racy Super Bowl Ads Worth The Risqué? Data from iSpot Creative Assessment goes back to 2014 to reveal the sharp downward trend in ads scoring for "risqué" among those surveyed.
The Measure Newsletter For Some (But Not All) Top Creators, It's TikTok-or-Bust This week's newsletter is sponsored by: This Week On The Measure: * TikTok + The Need For Platform Diversification * Are Sportsbooks Betting On Parlay Ads? * TikTok's Resilience And Short-Form Video * Consumers Played A Holiday Waiting Game * States Where Swift Stacks Up Best Vs. Chiefs * How Peacock Leans On
SPORTS Are Sportsbooks Betting On Parlay Ads? Sports betting has quickly grown into an escapable part of the U.S. fan experience, and beyond just simple bets, there's been a major emphasis on parlays – where bettors can be encouraged to wager on longer odds because of the idea of bigger paydays. Of course, many of
The Measure Newsletter Increasingly Living In A TikTok-First World This week's newsletter is sponsored by: This Week On The Measure: * For 18- to 24-Year-Olds, Video Is TikTok-First * Are Electric Vehicle TV Ads Powering Down? * Zendaya, Creators Win Golden Globes * How Netflix Keeps Its Industry-Best Churn Rate * This Week’s Free Report: LG Ads + iSpot’s "The
TV ADVERTISING Where Car Brands Are Missing Auto Intender Audiences Automakers are everywhere on TV, of course, as those brands utilize the medium for wide-reach campaigns. Despite the focus on putting advertising in front of as many consumers as possible, though, there are also programs that reach a larger number of potential purchasers – as highlighted in a new industry transparency
TV ADVERTISING Is Electric Vehicle TV Advertising Powering Down? Electric vehicles have been a growing focus for automakers for years, but some of that momentum may have down-shifted in 2024. iSpot's latest report, detailing 2024 in auto advertising, dives into some of the underlying data points behind the adjustment. * With EV credits in doubt under the new
The Measure Newsletter Following CTV's Ad Efficiency Curve This week's newsletter is sponsored by: This Week On The Measure: * CTV Advertising’s Recipe For Efficiency * Watch-Time Pop For NFL Playoffs * Snacking On Streaming Ad Impressions * Lively-Baldoni Battle Plays Out On TikTok * Streaming Services Want More Global Content For Gen Z * This Week’s Free Report: LG
TV ADVERTISING LG Ads, iSpot Uncover Best Practices Around CTV Ad Spend Connected TV (CTV) is no longer the future—it’s here and for the foreseeable future, here to stay. With nearly half of all TV viewing now occurring on CTVs, CTV ad spend is expected to grow 10% annually through 2027, outpacing Linear TV. Yet despite this shift, a majority
TV ADVERTISING Which Snack Brands Took The Biggest Bite Out Of Streaming? Like other industries, snack brands have been evolving their unique approaches to TV advertising. For some, that means an even greater emphasis on national linear. But for others, it can mean a greater shift toward targeting streaming audiences. Year-end snack food data from iSpot shows how the category's
The Measure Newsletter College Football Playoff Catches Big TV Watch-Time This week's newsletter is sponsored by: This Week On The Measure: * College Football Playoff Watch-Time Payoff * Golden Globes Glow-Up For Olipop * Most Engaged Stories of 2024 * Steph Curry Scores For Dude Perfect * Netflix’s Originals Dominance Sparks Challengers * This Week’s Free Report: iSpot’s 2024 Video Ad
TV ADVERTISING Golden Globes Glow-Up For Olipop Soft drink brand Olipop was not among the top 10 soft drink advertisers by household TV ad impressions or linear ad minutes in 2024. Yet, the upstart soda brand looked eager to grab the spotlight during Sunday's Golden Globes, tying Ulta for the most ad minutes (two) among
The Measure Newsletter Football Powers ESPN's Primetime Ad Attention This week's newsletter is sponsored by: This Week On The Measure: * ESPN’s Primetime Ad Attention Gift * Trump Win Fuels Fox News Social Video High-Water Marks * LGBTQ+ Consumers And Pharma Trust * Yellowstone Finale Fuels Watch-Time Surge * Creator Engagement Balloons In 2024 * This Week’s Free Report, From TVREV:
TV ADVERTISING Hallmark Channel Hits Holiday High Points Hallmark Channel's holiday season emphasis isn't just a win for consumers, but advertisers as well. Data from iSpot shows how Hallmark Channel's strongest months by share of TV ad reach are directly tied to its holiday programming. In both November and December (through Dec.
