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A collection of 448 posts

Super Bowl LX Brings Celebrity Reunions and a Fresh Wave of Nostalgia

Super Bowl LX Brings Celebrity Reunions and a Fresh Wave of Nostalgia

Celebrity-packed Super Bowl ads aren’t new, but for Super Bowl LX, some brands are leaning into something even more familiar: Cast reunions that tap directly into pop-culture memory. That strategy builds on an already star-heavy trend. According to iSpot, 68% of last year's Super Bowl ads featured

Liquid I.V. Enters the Field As Super Bowl Embraces Wellness

Liquid I.V. Enters the Field As Super Bowl Embraces Wellness

Liquid I.V. says, “On the biggest stage in American sports, we’re showing up to remind the world that hydration isn’t optional. It’s essential.”

A Unified View Of TV & Video Ad Trends

A Unified View Of TV & Video Ad Trends

As streaming continues to grow and audiences fracture, TV has gone from a single destination to an extensive video ecosystem where everyone has their own niche. The result? Fragmented viewership — which is forcing a transformation in how ad performance is evaluated. iSpot's new report, Unified TV & Video

Automakers’ Fuel Purchase Intent With Year-End Sale Promos

Automakers’ Fuel Purchase Intent With Year-End Sale Promos

Four of the top five non-luxury auto ads, as ranked by iSpot’s positive purchase intent analysis, promoted sales events.

2025's Top Networks By Retail Ad Conversion Lift

2025's Top Networks By Retail Ad Conversion Lift

In 2025, measurement evolved from a post-campaign scorecard to a more active and optimized approach: Did this ad placement generate in-person and/or online sales lift? By shifting ad budgets based on real-world outcomes, advertisers are turning media planning into a better engine for revenues. Data from iSpot's

Super Bowl Prediction: Commercials Will Feature Celebrities

BUSINESS OF DATA

Super Bowl Prediction: Commercials Will Feature Celebrities

iSpot data also show ads tend to feature “buy now” brands and humorous content

Jury Orders EDO to Pay $18.3 Million to iSpot for Breach of Contract

BUSINESS OF DATA

Jury Orders EDO to Pay $18.3 Million to iSpot for Breach of Contract

iSpot alleged that EDO's new products were “built on the back of iSpot’s data and product” and designed to take customers and market share from iSpot.

NFL Season's Top Advertisers: Insurance Wins

NFL Season's Top Advertisers: Insurance Wins

On the field, this NFL season was one filled with parity and the unexpected – especially without one clearly dominant team and the long-successful Chiefs stumbling to their first losing season in 15 years. The added intrigue seemed to pay off for TV networks and advertisers as well. On the advertiser

The Business Of Data With Jon Lafayette: Disney Shows Off Data and Tech at CES

BUSINESS OF DATA

The Business Of Data With Jon Lafayette: Disney Shows Off Data and Tech at CES

The Consumer Electronics Show has beecome a big gathering spot for people in the ad industry. No wonder. The ad business has become increasingly dependent on tech and data and showing you have technology chops is now table stakes. Several companies made announcements about their tech and data plans this

Roku, iSpot Team Up to Optimize Campaigns with Outcome Data

BUSINESS OF DATA Featured

Roku, iSpot Team Up to Optimize Campaigns with Outcome Data

‘This partnership is clearly improving the effectiveness and efficiency of our media investments,’ said SimpliSafe’s Courtney Strauss Manning

What Drove Automaker Ad Success In 2025?

What Drove Automaker Ad Success In 2025?

Automaker TV advertising continued to transform in 2025, as many brands embraced a more targeted – and streaming-forward – approach. The result from more streaming? Declines in est. national linear TV ad spend, minutes, airings and reach. But that doesn't mean the industry's TV efforts were unsuccessful. A

Holiday TV Ads' Strong Head Start

Holiday TV Ads' Strong Head Start

This year, holiday TV ads got off to their strongest start since at least 2022, as brands extended the shopping season into early October. Data from iSpot – first shared with The Wall Street Journal – shows that holiday-related national linear TV ad spend was up over 13% year-over-year dating back to

The Measure's 2025 Holiday Shopping Trends Report

The Measure's 2025 Holiday Shopping Trends Report

Pfizer's Super Bowl Spot Remains Knockout By Ad Likeability

Pfizer's Super Bowl Spot Remains Knockout By Ad Likeability

Pfizer's 2025 Super Bowl ad, "Knock Out," was a big winner after the Big Game in February. And it winds up the same held true at the end of the year, too. A new report from iSpot showcases top creatives of 2025 by a variety of

How The Grinch Stole Purchase Intent For Walmart

How The Grinch Stole Purchase Intent For Walmart

Walmart successfully mastered the most demanding season of the year by solving the modern marketer's challenge: blending high-impact creative with clear commercial drivers. This strategy delivered immediate, measurable results, proving that utility and entertainment can coexist. Walmart holiday campaign’s shortest, most tactical creative “All Week” exemplifies this

iSpot Data Shows Holiday Spending Up As Retailers Root for a Greener Holiday Season

BUSINESS OF DATA

iSpot Data Shows Holiday Spending Up As Retailers Root for a Greener Holiday Season

Ad spending has risen steadily each week, from $6.9 million the week of October 6 to $168.7 million the week of November 17

iSpot Adds Captify Search Data to Outcomes Arsenal

BUSINESS OF DATA

iSpot Adds Captify Search Data to Outcomes Arsenal

‘Captify provides a great option for brands or publishers that want to use search as a response to advertising,’ said iSpot’s Emily Wood