iSpot

A collection of 356 posts

TV ADVERTISING

For B2B Brands, Fox News Provides Nearly 10% Of TV Ad Reach

Television isn't just for B2C advertising. B2B brands are able to find their intended buyers through ads as well – especially during specific programming like news and sports. As part of the new CTV Playbook for B2B Marketers, a TVREV report created with LinkedIn and iSpot, is a selection

The Measure Newsletter

Brands Are Missing TikTok's Golden Window For Views

This Week On The Measure:  * 1-2 Min. TikTok Brand Videos Score Most Views * Michelob Scores As NBA Playoffs’ Top Brand * Truthset’s Gregg Galletta On Data-Rated Audiences * Brand Equity Equals 52% Of Consumer Purchase Motivation * 43% Delaying Apparel Purchases To Wait For Sales * 70% Of Consumers Would Use Wish List

TV ADVERTISING

Gas Station Videos + Linear & Digital Helped Applebee’s Drive 27% Lift In Patrons

Sure, video is literally everywhere now for consumers, but brands are still trying to find the unique marketing mix over platforms that helps drive [pun intended] optimal business results – be it box office ticket sales or web site visits. A study from MAGNA Media and leading, national on-the-go video network

SPORTS

GEICO Leads Stanley Cup Playoff TV Ad Reach

The Florida Panthers may be the most-seen NHL team during this year's Stanley Cup Playoffs, simply by the number of games they've played. But which brands are leveraging playoff matchups for the most TV ad reach this spring? Data from iSpot shows that GEICO is leading

The Measure Newsletter

How Booze Is Pouring It On TV

This Week On The Measure:  * Stella Artois Pours On Streaming Ads * Tariff Concerns Spurring Purchase Delays * LOL Network Using Movies To Compete With TV * Chewy Breaks Through On Linear * 42% Say Personal Relationships Trigger Anger * Marketers Look For Awareness, Acquisition Balance * This Week’s Free Report: Beverage Brands TV Transparency

TV ADVERTISING

Hilton's Conrad Hotel Brand Soars With Streaming Ads

Hilton is a household brand name, and one of the biggest in the travel space. But some of its subsidiaries – while successful – may not have the same consumer recognition. Or at least, they didn't until Hilton started blitzing both streaming and linear TV with advertising. * Data from iSpot

TV ADVERTISING

Mountain Dew Streaming Ad SOV Up 2x Vs. 2024

As part of its Q1 Beverage Brands TV Transparency Report, iSpot reveals which beverage brands are leaning into streaming.

TV ADVERTISING

Alcohol Brands Grow TV Spend By 33% Year-Over-Year

iSpot’s new Beverage Brands TV Transparency Report reveals shifts in spend, reach and creative across both alcohol and non-alcohol categories.

The Measure Newsletter

Marketers Planning More Value-Based Messaging In 2025

This Week On The Measure:  * 60% of Marketers Are Increasing Value-Based Messaging * Nutrafol Leads Supplement Streaming Ads * Exploding Kittens Blows Up On YouTube * Wayfair Wins on CTV With +19% Ad Breakthrough * Women’s Sports Fans Want Better TV Tune-In Info * This Week’s Free Report: U.S. Tariff Effect–Exclusive

TV ADVERTISING

Burger King Pushes Value In TV's Most-Seen Ad

As economic pressures ramp up for consumers, some brands are responding with tariff-related price increases – while others are addressing the stress with price- and value-focused messaging. Among quick-serve brands, Burger King has seemingly led the way with ads leaning into deals and lower prices. * According to iSpot data, Burger King&

TV ADVERTISING

Subaru Ad With Dog Family Fetches 54% Positive Purchase Intent

In April, a Subaru Crosstrek ad stood out for both its likeability and positive impact on purchase intent, per iSpot.

The Measure Newsletter

Outcomes Are Most Critical Factor For Marketers Buying Media

This Week On The Measure:  * Marketers Prioritizing Outcomes-Based Buying * 72% of Brands Have Increased Prices Due To Tariffs * How The Savannah Bananas Compete With MLB * 18% Of People In The U.S. Feel Angry Most Days * Cowboys Lead NFL In Primetime/Holiday TV Games * This Week’s Free Report: Q1

TV ADVERTISING

Nutrafol Has Category-Leading Streaming Ad SOV of 17.6%

iSpot competitive data shows top vitamin and supplement brands measure up on linear TV vs. streaming.

TV ADVERTISING

Is Dick's $2.4 Billion Foot Locker Buy The Right Fit?

Dick's Sporting Goods is buying fellow retail brand Foot Locker for $2.4 billion, as was announced this week. The move would marry one of the lone remaining "sporting goods stores" in the U.S. and one of its only national sneaker retailers. Would the buy

The Measure Newsletter

Sports Shorts Go Long On YouTube Views

This Week On The Measure:  * YouTube Shorts Own Sports Content * Allstate Was Streaming’s No. 1 Brand In Q1 * Marketers Less Focused On Personalized Product Recs? * How Ford’s New Ad Outpaced Memorability Norms * Men Are Becoming Bigger Fans Of Women’s Sports * This Week’s Free Report: Q1 TV

TV ADVERTISING

53% of Marketers Prioritizing Outcomes-Based Buying in 2025

When asked to pick the most critical factor when buying and negotiating media, 53% of iSpot survey respondents said outcomes.

TV ADVERTISING

Allstate No. 1 Brand on Streaming With 1.15% SOV

iSpot's latest latest report reveals which advertisers had the highest share of voice on streaming in Q1 2025.

TV ADVERTISING

Most-Seen Industries on Linear TV: QSRs Sizzle, Autos Down-Shift

The current economic uncertainties in the U.S. are already prompting changes in how some industries advertise on national linear TV. According to iSpot’s Q1 2025 TV Ad Transparency report, automakers — a category that absolutely is impacted by tariffs — saw decreased reach year-over-year. On the flip side, quick-serve restaurants

The Measure Newsletter

Streaming Advertising Needs Ad, Not Program, Measurement

This Week On The Measure:  * Ad-Centric Research Shows Streaming Growth * Demographic Differences On Tariffs * What Else Are MrBeast Viewers Watching? * Pharma’s Growth (Or Lack Thereof) On Digital * Help Us, New York Knicks, You’re Our Only Hope * This Week’s Free Report: The Shoppable TV Report: 2025 and Beyond,

TV ADVERTISING

Streaming’s Rise Continues As Advertisers Diversify Strategies

Audiences continue to shift toward cross-platform viewing, as revealed by iSpot’s new TV Ad Transparency Report. But even as TV ad impressions declined, linear spend has risen, which iSpot Chief Commercial Officer Mark Myers says “shows that brands aren't pulling back, they're getting smarter—prioritizing

TV ADVERTISING

Streaming Still Has Some Measurement Challenges

Less than half of iSpot survey respondents say they get linear/streaming overlap data, programming data and attribution data.

TV ADVERTISING

Starbucks Dominates Streaming Ads For Coffee Brands

Given the ability to target specific (and local) consumers via streaming, it's a popular place for quick-serve advertising. And even as Chick-fil-A seems to dominate the overall QSR category in terms of streaming footprint, Starbucks jumps above the competition when it comes to the coffee side of QSR

The Measure Newsletter

EXCLUSIVE: How "Tariff Turmoil" Impacts Consumer Behavior

This Week On The Measure:  * When Tariffs Hit, Brand Loyalty Goes Out The Window * The QSR TV Ads Actually Driving Foot Traffic * Consumers Feel Tariff Coverage Is Politicized, But Fair? * SNL Sustains Reach Well Past Election Season * Paid Social Ranks High For Retail ROI * SVODs Are Increasingly Home For Live

SPORTS

Insurance Stands Out As Spender During NFL Draft

The 2025 NFL Draft wrapped up over the weekend across four networks (ABC, ESPN, ESPN2 and NFL Network), and brands were eager to cash in on the excitement as teams selected new players. Data from iSpot breaks down top brands and industries from the three-day event, by share of est.

TV ADVERTISING

The QSR TV Ads Actually Driving Foot Traffic

A successful TV ad doesn’t just attract attention, it drives outcomes — and for the QSR industry, that includes actual foot traffic. iSpot recently analyzed the creatives from the most-seen QSR brands in Q1 2025 and discovered that the ads that sparked thirst, humor and value, and often leaned into