Data Dose Newsletter ESPN, 'Verts' And The Social Video Sugar High ESPN's Shorts focus, challenger brands' big opportunity, and more in this week's The Measure newsletter.
Video How Inscape And Walmart Are Powering Full-Funnel TV Measurement VIZIO's Ken Norcross recently sat down with CIMM's Jon Watts to discuss how VIZIO's Inscape is bringing scale, precision, and clarity to the evolving world of TV measurement.
Big Brains The Future Of TV & Retail Media | Big Brains With VIZIO's Adam Bergman As part of the Big Brains series, Media Cartographer Evan Shapiro sat down with Adam Bergman, Group VP of Advertising and Data Sales at VIZIO, to talk about the company’s evolution from a hardware manufacturer to a software-first media platform.
Data Dose Newsletter Increasingly Living In A TikTok-First World This week's newsletter is sponsored by: This Week On The Measure: * For 18- to 24-Year-Olds, Video Is TikTok-First * Are Electric Vehicle TV Ads Powering Down? * Zendaya, Creators Win Golden Globes * How Netflix Keeps Its Industry-Best Churn Rate * This Week’s Free Report: LG Ads + iSpot’s "The
TV Measurement NFL Playoffs Help NBC Take First Place on TV Network Ranking NBC captured a 9.66% viewership share for Jan. 13-19, per Inscape.
Data Dose Newsletter Following CTV's Ad Efficiency Curve This week's newsletter is sponsored by: This Week On The Measure: * CTV Advertising’s Recipe For Efficiency * Watch-Time Pop For NFL Playoffs * Snacking On Streaming Ad Impressions * Lively-Baldoni Battle Plays Out On TikTok * Streaming Services Want More Global Content For Gen Z * This Week’s Free Report: LG
TV Measurement CBS Captured Over 11% of TV Watch-Time Last Week Largely thanks to the NFL playoffs, CBS moves into first place on the network ranking, per Inscape data for Jan. 6-12.
Data Dose Newsletter College Football Playoff Catches Big TV Watch-Time This week's newsletter is sponsored by: This Week On The Measure: * College Football Playoff Watch-Time Payoff * Golden Globes Glow-Up For Olipop * Most Engaged Stories of 2024 * Steph Curry Scores For Dude Perfect * Netflix’s Originals Dominance Sparks Challengers * This Week’s Free Report: iSpot’s 2024 Video Ad
TV Measurement CFB Bowl Games Give ESPN Watch-Time Win Thanks in part to the Rose, Peach and Sugar Bowls, ESPN captured a a 10.44% viewership share last week, per Inscape.
TV Measurement NFL, CFB Dominate Most-Watched TV Programming of 2024 NFL games accounted for 2.41% of all minutes watched on linear TV in 2024, per Inscape.
TV Measurement NBC is 2024’s Winner for TV Network Watch-Time NBC captured an 8.41% viewership share across the year, per Inscape.
TV Measurement How Seasonality, Sports Affect Streaming's Share of Viewing Time Today’s entertainment landscape has seen streaming overtake traditional TV inputs (cable/satellite/over-the-air antenna) for share of viewing time, but just how much people are streaming depends on the season — and the availability of major sporting events. Inscape has been tracking viewer trends across 24 million opted-in devices for
Data Dose Newsletter Football Powers ESPN's Primetime Ad Attention This week's newsletter is sponsored by: This Week On The Measure: * ESPN’s Primetime Ad Attention Gift * Trump Win Fuels Fox News Social Video High-Water Marks * LGBTQ+ Consumers And Pharma Trust * Yellowstone Finale Fuels Watch-Time Surge * Creator Engagement Balloons In 2024 * This Week’s Free Report, From TVREV:
TV Measurement 61% of Smart TVs Are Solely Streaming Content An Inscape analysis reveals that traditional TV inputs continue to cede ground to streaming.
TV Audience College Football Fuels ABC's Watch-Time ABC takes first place on Inscape's weekly TV network ranking with a 9.30% viewership share.
Data Dose Newsletter 'Tis The Season For Retailers On Social This week's newsletter is sponsored by: This Week On The Measure: * Holiday Content Fuels Retail Social Growth * Hallmark Channel Hitting Its Holiday Stride * Entertainment News Giants Grow Video Audience * Top Vanishing NFL Advertisers This Season * Smaller Show Genres Growing On Streaming * This Week’s Free Report: Retail Media
SPORTS Football, CMA Awards Propel ABC to No. 1 on TV Network Rankings ABC takes first place with an 8.08% viewership share across Nov. 18-24, per Inscape.
Data Dose Newsletter Fox News Grew Watch-Time With Women This week's newsletter is sponsored by: This Week On The Measure: * Fox News’ Growing Female Watch-Time * TV Focus Returns Right Back To Football * Cooking Up The Most Likeable NFL Ads * Does Jake Paul Beat Mike Tyson On Social, Too? * Cycling Through Streaming Services * This Week’s Free Report:
TV Measurement CBS Captured Over 10% of TV Watch-Time Last Week Top programming fueling CBS viewership included NFL games, The Price Is Right and CBS Mornings, per Inscape.
Data Dose Newsletter Movies FTW On Netflix; Election News Tops Watch-Time This week's newsletter is sponsored by: This Week On The Measure: * Movies Are Mighty With Netflix Viewers * Election Week Nets Fox News Watch-Time Win * Banking & Payments’ Big TV Ad Reach Bump * GOP Media Sees Post-Election Social Video Boost * Celsius Energizes Earned Media Value * Charting Crunchyroll's
TV Measurement Fox News is Election Week’s TV Network Winner The network secured nearly 10% of all minutes watched Nov. 4-10, and had a 15% primetime viewership share on Nov. 5 specifically, per Inscape.
Data Dose Newsletter Polling YouTube's Election Night Winners This week's newsletter is sponsored by: This Week On The Measure: * Politics Dominate U.S. Election Night On YouTube * Macy’s, Consumer Cellular Make Big Moves * Fox News Flew In Election Lead-Up * Product Quality Biggest Factor For Creators * Trump Stories Doubled Up Harris In October * This Week’s
TV Measurement Fox Jumps to No. 1 on TV Network Ranking With 10.99% Viewership Share Thanks largely to the 2024 World Series plus football, Fox claims first place on Inscape's ranking for Oct. 28-Nov. 3.
Data Dose Newsletter FOX Takes The Fall Classic, Political Trends On TV This week's newsletter is sponsored by: This Week On The Measure: * World Series Wins For Fox * Lacking Ad-Free Awareness? * Olympics Send Q3 TV Ad Spend Soaring * Transparency Series Los Angeles * Bad Bunny’s Big Reach * Star Wars Demand Slows For Disney+ * This Week’s Free Report: September Political
TV Measurement CBS Leads TV Network Ranking With an 8.94% Viewership Share Thanks largely to NFL games, CBS takes first place on Inscape's ranking of most-watched TV networks for Oct. 21-27.
