BUSINESS OF DATA How AI Is Changing the Business of Data and Measurement Because so far, measurement of attribution, incrementality and return on investment have not been reliable, billions of marketing dollars have been mis-allocated, new IAB report says
BUSINESS OF DATA CIMM, WFA Take Crack At Cross-Media Measurement ‘Varying methodologies and regulatory constraints continue to create challenges for the industry,’ said CIMM’s John Watts
BUSINESS OF DATA Baseball Season Proved FanDuel Can Deliver Bigger Audiences, More Data About Fans ‘This season’s results are a powerful validation of the scale and sustainability of what we’re creating,’ said David Preschlack of Main Street Sports Group
BUSINESS OF DATA Data-Driven Advertisers Direct More Spending to CTV and Digital Video “Despite the self-serve nature of programmatic activation, buyers still want a certain level of direct human interaction with the sell-side to activate their campaigns,” the IAB report says
