Health - THE MEASURE

Sign in Subscribe

Health

A collection of 3 posts

Prebiotic Pepsi: Communicating ‘Same Taste’ To Health-Conscious Consumers

Prebiotic Pepsi: Communicating ‘Same Taste’ To Health-Conscious Consumers

Pepsi is making waves in the beverage industry with the nationwide launch of Pepsi Prebiotic Cola, a bold entry into the "better-for-you" (BFY) space. By positioning the product as a "healthy soda" that maintains the iconic Pepsi flavor, the brand is successfully tapping into the rising

Liquid I.V. Enters the Field As Super Bowl Embraces Wellness

Liquid I.V. Enters the Field As Super Bowl Embraces Wellness

Liquid I.V. says, “On the biggest stage in American sports, we’re showing up to remind the world that hydration isn’t optional. It’s essential.”

Self-Care Content Sees Sharp Decline To Start 2026

CREATOR ECONOMY

Self-Care Content Sees Sharp Decline To Start 2026

While wellness and self-care remain a common point of interest for audiences during the new year–with new beginnings and new year resolutions–wellness content has seen a drastic decline at the start of 2026 compared to the start of last year. Not only are wellness creators creating less, but