CREATOR ECONOMY Haircare Case Study: Big Social Splash at Launch Doesn’t Guarantee Momentum CreatorIQ examined the social metrics and Earned Media Value around celebrity-backed haircare brands.
CREATOR ECONOMY K18 Leveraged the Power of #HairTok to Generate $32.9 Million in Earned Media Value K18 generated nearly $33 million in earned media value in January, 4X the EMV total of any other haircare brand for the month.
