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Greenlight Analytics

A collection of 2 posts
Data Says That Overwhelmingly, Authenticity Matters
The Measure Newsletter

Data Says That Overwhelmingly, Authenticity Matters

Audiences are demanding authenticity, social driving increased pageviews, and more in this week's The Measure newsletter.
Aug 5, 2025 3 min read
'Bro-Busters' Missing The Movie Mark With Women
Movies

'Bro-Busters' Missing The Movie Mark With Women

The following is a selection from Brandon Katz of Greenlight Analytics Lost amid the seemingly constant conversations around box office declines are that many titles still aren't doing a great job of marketing to women. Falling short there has led to a lower among women desire to go
Jul 25, 2025 1 min read
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