The Measure Newsletter Data Says That Overwhelmingly, Authenticity Matters Audiences are demanding authenticity, social driving increased pageviews, and more in this week's The Measure newsletter.
Movies 'Bro-Busters' Missing The Movie Mark With Women The following is a selection from Brandon Katz of Greenlight Analytics Lost amid the seemingly constant conversations around box office declines are that many titles still aren't doing a great job of marketing to women. Falling short there has led to a lower among women desire to go