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Go Addressable

A collection of 5 posts

The Business Of Data With Jon Lafayette: Have I Got Your Attention?

BUSINESS OF DATA

The Business Of Data With Jon Lafayette: Have I Got Your Attention?

We've got data coming and data going. Advertisers need to know their audiences in order to engage with them. And they need data to see if their well-laid plans actually worked. This week we look at data that shows what kinds of ads perform and what makes streamers

The Business Of Data With Jon Lafayette: Looking for Ads in All the Wrong Places

BUSINESS OF DATA

The Business Of Data With Jon Lafayette: Looking for Ads in All the Wrong Places

The way television viewing has changed in the past decade has meant that folks who buy ads have had to rip up their playbooks year after year after year. In this week's newsletter we get a look at where to find consumers who watch ad-supported TV (spoiler alert:

A Lesson In Data Quality Key at Go Addressable University

BUSINESS OF DATA

A Lesson In Data Quality Key at Go Addressable University

'This is the best way for the entire TV industry to push back against the walled gardens who serve a large share of paid ad impressions to bots,' says Professor Evan Shapiro

Challenges Of Using IP Address For Audience Identification, Measurement

Challenges Of Using IP Address For Audience Identification, Measurement

IP addresses are crucial for today's audience targeting, yet recent research casts some doubt on how accurate that information really is. A new study from Go Addressable, CIMM and Truthset – The Challenges of Using IP Address for Audience Identification and Measurement – indicates that just 21% of audience linkage

Study Calls IP Address-Based Targeting Unreliable for CTV Ad Campaigns

BUSINESS OF DATA

Study Calls IP Address-Based Targeting Unreliable for CTV Ad Campaigns

Truthset finds IP addresses accurately linked to postal addresses just 13% of the time