Gen Z - THE MEASURE

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Gen Z

A collection of 3 posts

USA Today’s Winning Strategy With Gen Z

CREATOR ECONOMY

USA Today’s Winning Strategy With Gen Z

USA Today is the No. 3 news & politics media outlet by unique U.S. video viewers age 13-to-24 across YouTube and Facebook

There's No Debate: Football Is Back

The Measure Newsletter

There's No Debate: Football Is Back

This week's newsletter is sponsored by: This Week On The Measure: * Watch-Time, Fueled By Football * Meet Truthset’s Chip Russo * How Sports Betting Ads Stack Up YoY * TikTok Categories With Major Audience Growth * Celebrity Haircare Products’ Splashy Competition * Are Streaming Shows Catering Too Much To Gen Z Audiences?

Are Streaming Shows Catering Too Much To Gen Z Audiences?

Are Streaming Shows Catering Too Much To Gen Z Audiences?

The following is a selection from Brandon Katz of Parrot Analytics. Top TV shows are appealing primarily to Gen Z audiences, according to data from Parrot Analytics. From Jan. 1-Aug. 8, nine of the 10 most in-demand shows worldwide (excluding Japanese and kids animation) were resonating most with audiences ages