Gen Z - THE MEASURE

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Gen Z

A collection of 6 posts

Tubi: Gen Z Uses Streaming To Discover Older Library Content

Tubi: Gen Z Uses Streaming To Discover Older Library Content

In Tubi's new report with The Harris Poll, The Stream 2025, there are numerous audience insights focused in on Gen Z consumers, and how they behave when it comes to streaming content. On TVREV, Jon Lafayette digs into the larger narratives around the report. But some key highlights

Streamers Still Leaning On Older Audiences For Revenue

Streamers Still Leaning On Older Audiences For Revenue

The following is a selection from Brandon Katz of Parrot Analytics. Streaming content may be catering more to Gen Z audience sensibilities and interests, but... it winds up that these services are still relying more heavily on older audiences for the majority of their revenues. Parrot Analytics recently broke down

Streaming Services Want More Global Content For Gen Z

Streaming Services Want More Global Content For Gen Z

The following is a selection from Brandon Katz of Parrot Analytics. Anime's popularity comes in part from its global foothold with Gen Z audiences, and it's part of a larger future-focused strategy aimed at more globally-resonant content aimed at those younger viewers – as Parrot Analytics points

USA Today’s Winning Strategy With Gen Z

CREATOR ECONOMY

USA Today’s Winning Strategy With Gen Z

USA Today is the No. 3 news & politics media outlet by unique U.S. video viewers age 13-to-24 across YouTube and Facebook

There's No Debate: Football Is Back

The Measure Newsletter

There's No Debate: Football Is Back

This week's newsletter is sponsored by: This Week On The Measure: * Watch-Time, Fueled By Football * Meet Truthset’s Chip Russo * How Sports Betting Ads Stack Up YoY * TikTok Categories With Major Audience Growth * Celebrity Haircare Products’ Splashy Competition * Are Streaming Shows Catering Too Much To Gen Z Audiences?

Are Streaming Shows Catering Too Much To Gen Z Audiences?

Are Streaming Shows Catering Too Much To Gen Z Audiences?

The following is a selection from Brandon Katz of Parrot Analytics. Top TV shows are appealing primarily to Gen Z audiences, according to data from Parrot Analytics. From Jan. 1-Aug. 8, nine of the 10 most in-demand shows worldwide (excluding Japanese and kids animation) were resonating most with audiences ages