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Fubo

A collection of 2 posts
Scoring With Incremental Ad Reach
TV

Scoring With Incremental Ad Reach

A new announcement from Fubo shows how much sports will remain an enormous part of ad decision-making, even as audiences migrate to streaming environments. Fubo is now partnering with iSpot to support connected TV measurement, quantifying ad impressions delivered to incremental households beyond linear TV (plus person-level estimates for co-viewing)
May 12, 2023 1 min read
YouTube’s Sunday Ticket Structure A Touchdown… For YouTube
SPORTS

YouTube’s Sunday Ticket Structure A Touchdown… For YouTube

About a month before from the release of the 2023-24 NFL regular season schedule, fans now know how much they’ll pay to watch the games. On Tuesday, YouTube announced a variety of price points for customers that looks steep on paper, but is mostly a savvy scheme devised to
Apr 11, 2023 1 min read
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