Frito-Lay - THE MEASURE

Sign in Subscribe

Frito-Lay

A collection of 2 posts

How PepsiCo Navigates the "Purity" Play in "The Renaissance of Snacking"

How PepsiCo Navigates the "Purity" Play in "The Renaissance of Snacking"

PepsiCo is currently restructuring its North American portfolio to accelerate innovation and deliver a clearer strategic direction, a move driven by a $4 billion stake from Elliott Investment Management. As part of this evolution toward simpler, more transparent products, the company recently launched the Simply NKD line for Doritos and

Which Snack Brands Took The Biggest Bite Out Of Streaming?

Which Snack Brands Took The Biggest Bite Out Of Streaming?

Like other industries, snack brands have been evolving their unique approaches to TV advertising. For some, that means an even greater emphasis on national linear. But for others, it can mean a greater shift toward targeting streaming audiences. Year-end snack food data from iSpot shows how the category's