BUSINESS OF DATA Tubi Report Finds Increased Interest in Ad-Supported Streaming Viewing is becoming more social, but relationships can be damaged if preferences aren’t compatible
BUSINESS OF DATA 66.7% of Ad-Supported TV Viewing By 18 to 49 Year Olds Goes to Streamers New Nielsen guide says sports account for 29.2% of ad-supported viewing by 25–54-year olds
BUSINESS OF DATA Panel Looks At Balancing Art And Science In CTV Advertising ‘It’s always great to optimize toward data points, but to be able to have that human emotional connection, I think, is still really important,’ said Esther Maguire of LG Ad Solutions
