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First-Party Data

A collection of 3 posts
Welcome To The Business Of Data With Jon Lafayette
BUSINESS OF DATA Featured

Welcome To The Business Of Data With Jon Lafayette

In the Business of Data, we focus on what data tells us about our world and how it is being used in media, advertising and other business.
Aug 28, 2025 3 min read
48% of Marketers Say First-Party Data Growth is Top Priority
MARKETING

48% of Marketers Say First-Party Data Growth is Top Priority

Wunderkind’s new survey highlights marketers’ growing focus on first-party data and owned channels (email, text, websites)
May 20, 2025 1 min read
OpenAP’s Brittany Slattery Discusses The Future Of Data Privacy In Advertising
Video

OpenAP’s Brittany Slattery Discusses The Future Of Data Privacy In Advertising

In this interview from CES 2024, OpenAP’s CMO Brittany Slattery shares its position on the future of data privacy in video advertising, and how building privacy-centric infrastructure will benefit buyers, sellers, publishers and consumers across the board. Brittany Slattery: As we look at this next year, and even beyond
Feb 21, 2024 1 min read
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