Female Viewership - THE MEASURE

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Female Viewership

A collection of 5 posts

Data: These Viewer Segments Are Really into TV Dramas

Data: These Viewer Segments Are Really into TV Dramas

Watching TV is a staple of everyday life for a majority of people: 64% of respondents to a recent MX8 Labs survey said they watch movies or TV daily. But with today's fragmented entertainment landscape that now encompasses myriad streaming platforms, FASTs and traditional linear TV (not to

Super Bowl Ads With Women Score As More Effective With Men?

Super Bowl Ads With Women Score As More Effective With Men?

Male viewers consistently rated ads featuring women higher than female viewers, while female voiceovers and closing female dialogue saw strong effectiveness scores across all demographics.