Fabletics - THE MEASURE

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Fabletics

A collection of 2 posts

Building Brand Saliency: Key Insights from Fabletics’ ‘Pilates Prodigy’

Fabletics’ "Pilates Prodigy" :60 spot, featuring the charismatic Keke Palmer, has proven to be a high-impact creative asset, particularly among Hispanic and Black/African American audiences. By leveraging Palmer’s comedic timing and relatable presence, the campaign achieved top-tier marks in creative performance, positioning the Keke Palmer collection

Special Report: How Fabletics Reduced its Customer Acquisition Cost by 30%

Special Report: How Fabletics Reduced its Customer Acquisition Cost by 30%

For leading activewear label Fabletics, long-term relationships are at the heart of effective influencer marketing. As the brand expanded its ambassador program, it required tools to source impactful, consistent advocates at scale. CreatorIQ’s platform enabled Fabletics to easily discover and evaluate new partners, resulting in a 30% drop in