Extreme Reach - THE MEASURE

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Extreme Reach

A collection of 9 posts

Musicians' Super Presence In Super Bowl Ads

Musicians' Super Presence In Super Bowl Ads

The Backstreet Boys and Sabrina Carpenter were some of the biggest musicians to appear during Super Bowl LX ads, but they're just part of the larger story around the Big Game is music's time to shine – ad-wise. Data from Extreme Reach shows that musicians appear 60%

California Retains Ad Production Crown, Gains Market Share

California Retains Ad Production Crown, Gains Market Share

Ad production may have expanded out more beyond just California and New York in 2025, but that doesn't mean the Golden State is being dethroned any time soon. The XR (Extreme Reach) State Of Pay report dives into the geographic shifts around where commercial ad productions occurred last

Content Creator Ad Pay Surges 103% Since 2022

CREATOR ECONOMY

Content Creator Ad Pay Surges 103% Since 2022

Even as celebrity ad usage and pay have increased in recent years, creators are also seeing their own surge at the same time – with pay rising by 103% since 2022. Data from Extreme Reach’s new report, XR State of Pay, details how some creators are getting paid at similar

Ad Production Expands Beyond California, New York

Ad Production Expands Beyond California, New York

New York and California continue to lead commercial ad production market share, but other regional hubs have also emerged around the country as a growing reflection of changes in how/where work gets done. Extreme Reach’s new report, XR State of Pay, details these new geographic shifts, which could

What's The Current State Of Advertising Pay?

What's The Current State Of Advertising Pay?

Advertising has changed significantly in recent years, with major disruptions to everything from talent strategies and production geographies, to targeting, segmentation and campaign economics. Understanding these shifts is essential for brands and agencies of all sizes, which is why Extreme Reach has released its new XR State of Pay report