Evan Shapiro - THE MEASURE

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Evan Shapiro

A collection of 12 posts

People, Not Proxies: Truthset CEO Scott McKinley on Fixing Data Quality in Ad Tech

People, Not Proxies: Truthset CEO Scott McKinley on Fixing Data Quality in Ad Tech

In this episode of Big Brains, Media Cartographer Evan Shapiro chatted with Scott McKinley, founder and CEO of Truthset, for a candid conversation about the state of data in advertising. In a world flooded with device IDs, phantom profiles, and flawed identity graphs, McKinley is on a mission to bring

Inside the Engine of Live Sports: Genius Sports’ Josh Linforth on Data, Ads, and Fans

Inside the Engine of Live Sports: Genius Sports’ Josh Linforth on Data, Ads, and Fans

Media Cartographer Evan Shapiro caught up with Josh Linforth, Chief Revenue Officer at Genius Sports, for a Big Brains conversation that pulled back the curtain on one of the most powerful data companies in sports.

The Future Of TV & Retail Media | Big Brains With VIZIO's Adam Bergman

The Future Of TV & Retail Media | Big Brains With VIZIO's Adam Bergman

As part of the Big Brains series, Media Cartographer Evan Shapiro sat down with Adam Bergman, Group VP of Advertising and Data Sales at VIZIO, to talk about the company’s evolution from a hardware manufacturer to a software-first media platform.

Why Gen Z Is Powering The Movie Theater Comeback | Big Brains With NCM's Catherine Sullivan

Why Gen Z Is Powering The Movie Theater Comeback | Big Brains With NCM's Catherine Sullivan

Media Cartographer Evan Shapiro caught up with Catherine Sullivan, President, Sales, Marketing & Partnerships, National CineMedia, for this installment of Big Brains.

How LinkedIn Is Bringing B2B Marketing To Connected TV

How LinkedIn Is Bringing B2B Marketing To Connected TV

In the first episode of Big Brains, Media Cartographer Evan Shapiro sits down with LinkedIn VP of Product & Business Development Lee Womer.

Unifying TV Ad Measurement Across Platforms

Unifying TV Ad Measurement Across Platforms

iSpot CEO Sean Muller sat down with Media Cartographer Evan Shapiro for Big Brains to talk about helping advertisers unify their data.

Big Screen Brain

Big Data Brains

Big Screen Brain

On this final episode of Big Data Brains with Media Cartographer Evan Shapiro, Nyma Quidwai goes behind the screen, talking about driving and measuring outcomes on VIZIO’s platform. You can find the whole series, here. Evan Shapiro: Hi, this is Evan Shapiro, your Media Cartographer, coming from Cannes Lions.

My Friend, The Brain

Big Data Brains

My Friend, The Brain

Media Cartographer Evan Shapiro chats with Qonsent CEO Jesse Redniss in this episode of Big Data Brains.

A Source of Truth(set)

A Source of Truth(set)

Truthset CEO Scott McKinley joins Media Cartographer Evan Shapiro in the latest episode of Big Data Brains.

Eye Spy iSpot Data

Big Data Brains

Eye Spy iSpot Data

On this episode of Big Data Brains with Media Cartographer Evan Shapiro, iSpot.tv founder Sean Muller explains why multi-currency CTV has urgency and how Universal ID will change advertising. Evan Shapiro: Hi, this is Evan Shapiro, your Media Cartographer. I'm here at Cannes Lions, and I'

Roaring Data At Cannes Lions

Big Data Brains

Roaring Data At Cannes Lions

While at Cannes Lions, Media Cartographer Evan Shapiro shot a series of interviews with some truly big data brains. In this first episode of Big Data Brains, Shapiro has a global discussion about the importance of local with R. Spencer Potts, who also hosted our show in Cannes, at Madhive&