Even in this holiday season, the deal-making won't stop. Streaming continues its takeover of TV as Netflix gets closer to devouring Warner Bros and YouTube gets set to stream the Oscars. (It feels like going to the movies is going to feel more retro and unusual in the

MarketCast is leveling up with a new set of top level executives. The company will be rolling out its new cornerstone product, Total Effect, its AI-driven, predictive data product next year. Speaking of AI, everyone talks about it. Comscore measures it. See what it found below. AI is also a

Everyone seems to know something is wrong with CTV. While streaming viewership climbs, ad dollars are slower to shift. In this edition, we see several companies looking to make CTV more advertiser friendly. And as baseball's hot stove season heats up, we look at how the Texas Rangers