Streaming WBD Splits Up — But Can It Catch Up? WBD services lag behind streaming giants for viewership: 30% of surveyed viewers watch HBO Max, while a mere 13% watch Discovery+.
TV Audience 34% of Young Streaming Viewers Able to Cite Brands From Ads on Hulu Thats notably higher than the 26% of overall viewers, as revealed by an MX8 Labs study.
TV Audience Ad Recall on Streaming: Disney+ Stands Out As part of its streaming services study, MX8 Labs surveyed viewers about ad attention and more.
