TV ADVERTISING Is Dick's $2.4 Billion Foot Locker Buy The Right Fit? Dick's Sporting Goods is buying fellow retail brand Foot Locker for $2.4 billion, as was announced this week. The move would marry one of the lone remaining "sporting goods stores" in the U.S. and one of its only national sneaker retailers. Would the buy
TV ADVERTISING Freshpet, GEICO Lead for March Madness Ad Breakthrough Freshpet led the pack with a spot that scored 34% above the ad breakthrough norm, per MarketCast.
