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datafuelX

A collection of 4 posts
Daily Show: Comscore Offers Episode-Level Content Measurement
BUSINESS OF DATA

Daily Show: Comscore Offers Episode-Level Content Measurement

‘It’s critical for our brands that we optimize their investments with smarter decisions, by measuring each piece of content and understanding people’s behavior across multiple devices,” said Canvas’ Jack Embree
Jan 6, 2026 4 min read
The Business of Data with Jon Lafayette: A Not-So-Scary AdTech Tale
BUSINESS OF DATA

The Business of Data with Jon Lafayette: A Not-So-Scary AdTech Tale

At a time when the media and advertising business are push to be huge, it's nice to tell the story of a smaller player with a entertaining back story. Thrills and chills to follow. Also this week, we heard more about Netflix's advertising roadmap and how
Oct 23, 2025 3 min read
How Data-Driven Linear Can Help Preserve Linear TV
BUSINESS OF DATA

How Data-Driven Linear Can Help Preserve Linear TV

‘Data-driven linear is really good for everything in TV that’s not sports,’ says Howard Shimmel
Oct 20, 2025 3 min read
As It Enters New Era, Big Data is a Big Deal For Nielsen. A Study Finds New System More Forecastable and Stable
BUSINESS OF DATA

As It Enters New Era, Big Data is a Big Deal For Nielsen. A Study Finds New System More Forecastable and Stable

“These results reflect just one campaign — but the financial relevance scales significantly,” the datafuelX study says
Sep 2, 2025 6 min read
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