Data-Rated Audiences - THE MEASURE

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Data-Rated Audiences

A collection of 2 posts

People, Not Proxies: Truthset CEO Scott McKinley on Fixing Data Quality in Ad Tech

People, Not Proxies: Truthset CEO Scott McKinley on Fixing Data Quality in Ad Tech

In this episode of Big Brains, Media Cartographer Evan Shapiro chatted with Scott McKinley, founder and CEO of Truthset, for a candid conversation about the state of data in advertising. In a world flooded with device IDs, phantom profiles, and flawed identity graphs, McKinley is on a mission to bring

A still of Truthset EVP Gregg Galletta during a video interview in Florida.

Precision at Scale: Truthset's Gregg Galletta On Data-Rated Audiences

We recently caught up with Truthset Executive Vice President Gregg Galletta to find out more about how the company is using its recently launched Data-Rated Audiences to help bring transparency and control to both buyers and sellers.