Video How Inscape And Walmart Are Powering Full-Funnel TV Measurement VIZIO's Ken Norcross recently sat down with CIMM's Jon Watts to discuss how VIZIO's Inscape is bringing scale, precision, and clarity to the evolving world of TV measurement.
Big Brains Inside the Engine of Live Sports: Genius Sports’ Josh Linforth on Data, Ads, and Fans Media Cartographer Evan Shapiro caught up with Josh Linforth, Chief Revenue Officer at Genius Sports, for a Big Brains conversation that pulled back the curtain on one of the most powerful data companies in sports.
MarketCast How MarketCast Is Using AI to Modernize Research—Without Losing the Human Touch In the latest in our Truth In Numbers series, MarketCast Co-President Amy Fenton talks about how AI is transforming the research industry and why the human element still matters in a world increasingly driven by data.
Video XR’s Jo Kinsella On Why Creative Is The New KPI In this interview from CES 2024, President of XR Extreme Research Jo Kinsella shares how it’s going to change the industry with creative metadata. Jo Kinsella: People think of us as a traffic delivery company. I don't want to talk about delivery. It's a utility.
