Cyber Monday - THE MEASURE

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Cyber Monday

A collection of 6 posts

Tariffs Hitting Back-To-School Shopping Season?

Tariffs Hitting Back-To-School Shopping Season?

Tariffs and the resulting effects continue to be on U.S. consumers' minds in August 2025. New data from Wunderkind quantifies the ongoing tariff pressures and inflation concerns. The survey results shed light on key considerations for retailers, including: * 48% of those surveyed have noticed higher back-to-school prices this

eCommerce Data: 65% of Consumers Waited For Holiday Discounts

eCommerce Data: 65% of Consumers Waited For Holiday Discounts

According to a consumer retail survey conducted by Wunderkind, consumers are growing more strategic with their eCommerce holiday shopping activities.

42% Of Holiday Shoppers Are 'Grazing'

Data Dose Newsletter

42% Of Holiday Shoppers Are 'Grazing'

This week's newsletter is sponsored by: This Week On The Measure: * Holiday Shoppers ‘Graze’ Before Buying * Championship Weekend Wins Watch-Time * The Hottest Holiday TV Advertisers * Seasonal Video Content In ‘Shorts’ Supply * Balancing Streaming Demand Decay * This Week’s Free Report, From TVREV: The Contextual Revolution: Five Companies Rewriting

Wunderkind Finds Consumers 'Graze' Before Buys During BFCM Season

Wunderkind Finds Consumers 'Graze' Before Buys During BFCM Season

Wunderkind found that this year 42% of BFCM purchasers made at least one site visit in the week leading up to BFCM.

Walmart, Macy's Top Holiday Brands From Thanksgiving Thru Cyber Monday

Walmart, Macy's Top Holiday Brands From Thanksgiving Thru Cyber Monday

While household TV ad reach for holiday spots was down 3.4% year-over-year, according to iSpot data, plenty of top brands also saw significant increases during the time period from Thanksgiving through Cyber Monday. * Walmart increased its TV ad reach by nearly 22% YoY from Thanksgiving through Cyber Monday, leaping

CTV Users Starting Holiday Shopping Earlier Than Last Year

CTV Users Starting Holiday Shopping Earlier Than Last Year

While holiday shopping ads seemingly arrive earlier each year, brands' advanced efforts are backed up by consumer behaviors. Data from LG Ad Solutions' new report, Season's Streamings, unpacks holiday trends among CTV users – and found that shopping is happening much earlier this year than last. * 60%