THE MEASURE
  • BUSINESS OF DATA
  • CREATOR ECONOMY
  • SPORTS
  • TV ADS
  • DATA DOSE
  • REPORTS
Sign in Subscribe

Currency

A collection of 3 posts
Currency Reimagined: What Matters Most In The Age Of Streaming
REPORTS

Currency Reimagined: What Matters Most In The Age Of Streaming

Following last week's JIC endorsement news, currency is getting headlines once again as iSpot, Comscore and VideoAmp all met standards for use in transactions during the upfronts. So what better time is there to read up on how currency's being modernized and reimagined for today'
Jul 14, 2025 1 min read
Exclusive Video: iSpot Founder on Identity and Where TV Measurement Is Headed
TV Measurement

Exclusive Video: iSpot Founder on Identity and Where TV Measurement Is Headed

It’s no secret that brands have a tough task accurately measuring all of their video investments across platforms to understand if their investments are paying off and, in the end, driving sales. Being able to measure audiences consistently across linear, streaming, and social and digital video, in a deduplicated
Aug 13, 2024 1 min read
Eye Spy iSpot Data
Big Data Brains

Eye Spy iSpot Data

On this episode of Big Data Brains with Media Cartographer Evan Shapiro, iSpot.tv founder Sean Muller explains why multi-currency CTV has urgency and how Universal ID will change advertising. Evan Shapiro: Hi, this is Evan Shapiro, your Media Cartographer. I'm here at Cannes Lions, and I'
Jul 5, 2024 3 min read
Page 1 of 1
THE MEASURE © 2025
  • SUBSCRIBE
  • TEAM
  • ABOUT
  • CONTRIBUTE TO THE MEASURE
  • MEET WITH AN ANALYST
Powered by Ghost