The Business of Data Advertisers Boosting Spending on Connected TV, New Study Finds Premion, Advertiser Perceptions respondents see best results when linear TV and CTV are coordinated.
TV ADVERTISING Data Accuracy Gaps Exposed in New CTV Advertising Report Truthset says only a fraction of CTV investment ultimately reaches the intended audience
BUSINESS OF DATA Gracenote Tunes Up Its Contextual Ad Targeting Game With Content Connect 'We’re taking a big step towards giving advertisers transparency, control and maximum scale across all CTV platforms,' said Gracenote’s Kanishk Prasad
TV Audience Data: Tubi is Most-Watched FAST Channel As The Measure’s Jon Lafayette wrote this week, “There's a connected TV tug of war going on between the publishers of FAST channels and the streaming platforms that distribute them. Also in the mix is who gets to sell which ad inventory. Streaming remains a new business
BUSINESS OF DATA Panel Looks At Balancing Art And Science In CTV Advertising ‘It’s always great to optimize toward data points, but to be able to have that human emotional connection, I think, is still really important,’ said Esther Maguire of LG Ad Solutions
