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A collection of 2 posts
77% Of Last Year's YouTube Views Came Via Shorts
CREATOR ECONOMY

77% Of Last Year's YouTube Views Came Via Shorts

Short-form video is here to stay, and is only expanding by the year as viewers flock to formats like YouTube Shorts in droves. Over on TVREV, we shared Tubular Labs data indicating that over three quarters – 77% – of global YouTube views came from short-form videos under one minute long in
Jan 8, 2026 1 min read
Streaming Also Gains Share of Ad-Supported TV Viewing in Q2
BUSINESS OF DATA

Streaming Also Gains Share of Ad-Supported TV Viewing in Q2

73.6% of all TV viewing featured commercials, up from 72.4% in Q1, Nielsen says
Jul 29, 2025 3 min read
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