CREATOR ECONOMY Harbor Freight Builds Audience of Over 60 Million Via Social Video Harbor Freight doesn’t seem like an inherently “social” brand on paper, yet the tool brand used video ads throughout May 2024 to significantly expand its reach. Data from Tubular Labs Audience Ratings data found that: * Harbor Freight videos were seen by nearly 61 million unique U.S. viewers across
The Measure Newsletter Every Second Counts In Sports Advertising This week On The Measure: * Spot-Level Measurement For Sports Ads * Debate Coverage Nets TV Watch-Time Win * Seniors Set On More MSNBC Social Video Viewing * AI Creators Set Course For Marketing’s Future * Yellowstone Checks Every Streaming Box * This Week’s Free Report (From iSpot): The Case for Precision in Modern
CREATOR ECONOMY Seniors Sitting For Millions Of Hours Of MSNBC Social Videos The 55+ age bracket is plenty tech-savvy, it seems – or at least tech-savvy enough to watch over 10.6 million hours of MSNBC videos across Facebook and YouTube, as new data from Tubular Labs shows. * In May 2024, U.S. audiences over 55 years old tuned into more minutes of
CREATOR ECONOMY Three AI Influencers Generating Earned Media Value for Brands A new report from CreatorIQ reveals some of the top-performing collaborations of the last year based on Earned Media Value.
CREATOR ECONOMY Chefclub Network Cooks Up Comeback Despite the fight for online attention in the online cooking-sphere, one cooking-related publisher appears to be on the move. Audience Ratings data from Tubular Labs shows significant growth for both minutes watched and unique viewers for Chefclub Network’s U.S.-focused channel. * Chefclub earned 54.1 million unique U.
The Measure Newsletter 'Bridgerton' Knights Netflix With EMV Crown This week On The Measure: * Bridgerton Helps Netflix Nap Earned Media Value Crown * U.S. Open A Hole-In-One For Watch-Time * Sweet Combo For Impressions, Purchase Intent * Zach D. Films Rises As Teens’ Top Creator * Can Disney, WBD MAX-imize Bundle Audience? * This Week’s Free Report: Commercials & Classrooms - TV&
CREATOR ECONOMY Zach D. Films Rises As Teens’ Top Creator Creator Zach D. Films has been a hit with U.S. audiences aged 13-17, quickly growing his following with a large collection of shorts videos on YouTube and Facebook. Audience ratings data from Tubular Labs shows the channel, which shares short animated videos about “did you know?”-type topics, had
CREATOR ECONOMY Netflix Leads Streamers for May Growth in Earned Media Value Netflix racked up $149.2 million EMV during the month, an 82% increase from its April EMV, per CreatorIQ.
CREATOR ECONOMY AI vs. Human Creators: Who Wins for Instagram Engagement Rate? Advertisers across all sectors are reckoning with the impact of AI on multiple aspects of their jobs. As brands start experimenting with using AI influencers for marketing campaigns, questions are swirling about what that means for human creators. While there’s no doubt that AI will transform the landscape, the
CREATOR ECONOMY CNN Video Audiences Are Prepping With Walmart Knowing what social video audiences are watching is important for publishers to understand, but it's also not the full picture of those viewers. By understanding even more about their web and shopping behaviors, publishers can better tailor content, ads and sponsorships to better speak to existing preferences. Tubular
CREATOR ECONOMY Men Watched U.S. News Videos For 2.5x Longer Than Women Tubular Labs Audience Ratings shows that in April 2024, U.S. men watched over 5 billion minutes of video content from the top 500 news & politics media creators across Facebook and YouTube.
CREATOR ECONOMY NFL Audiences Shop Amazon For Toothbrushes — Plus More Consumer Video Insights Social video audiences' online behaviors don't just end with content. These viewers are also shopping all around the web, and especially at major retailers like Amazon. Recent data from Tubular Labs provides a snapshot of what NFL and soccer audiences are looking to buy on Amazon when
CREATOR ECONOMY Nearly 66% of Biden, Trump YouTube Viewers Are 45+ Years Old While we're still months out from the 2024 U.S. presidential election, you can already start seeing some trends emerge around social video consumption regarding the main candidates – Donald Trump and Joe Biden. Tubular Labs data shows Trump leading Biden by YouTube views, but of course, there are
CREATOR ECONOMY Single Video Fuels Kids Roma Show Audience Explosion The channel grew U.S. minutes watched by 283% month-over-month, to 959.5 million – No. 3 among all domestic media & entertainment creators.
CREATOR ECONOMY Max Leads Streamers for April Growth in Earned Media Value Max racked up $25.9 million in Earned Media Value (EMV) in April, a 20% increase from its March EMV, making it the top video streaming service by month-over-month growth, per a recent CreatorIQ analysis. Max also saw notable growth in impressions (+51% vs. March) and engagements (+46% month-over-month). New
CREATOR ECONOMY SNL Heats Up, Even With Limited Election Content Year-over-year, SNL is up 54.5% in terms of unique viewers.
CREATOR ECONOMY EU Alcoholic Beverage Brands Enjoy 150% YoY Growth in Earned Media Value The top 25 EU alcoholic beverage brands averaged a 150% year-over-year EMV increase, compared to the U.S. cohort’s +50%.
SPORTS Youth Sports Nets Larger Audience For SportsCenter SportsCenter Next’s unique U.S. audience (across Facebook and YouTube) nearly doubled SportsCenter’s last month.
CREATOR ECONOMY How Pop Culture Gave The NFL's Audience A Boost The NFL may be the biggest game in town when it comes to sports audiences, but there are still plenty of people not regularly tuning into the league's content. Last season converted some of those holdouts, however, thanks to the "Swift Lift" phenomenon that helped the
CREATOR ECONOMY TikTok a Powerhouse for EU, U.S. Brands’ Earned Media Value A new report from CreatorIQ reveals that TikTok — looming U.S. ban or not — has distinguished itself as a major source of momentum for creator marketing. And not just for American brands, but for European ones as well. * Europe’s top apparel brands averaged $33.5 million EMV from TikTok,
The Measure Newsletter Big 4 Broadcasters Grow Reach Despite Fewer Ads This week on The Measure: * Big 4 Broadcasters Grow Reach With Fewer Ads * Music Helps NPR’s YouTube Audience Get Younger * Playoff Watch-Time Keeps Growing for the NBA * European Creator Economy Heats Up * Introducing: The Stat Line Podcast * This Week’s Free Report: iSpot's 2023-24 Linear TV Season
CREATOR ECONOMY The New York Times Is Winning With Sports On TikTok Since acquiring The Athletic in 2022, The New York Times has utilized the publication to acquire larger sports audiences – both for its readership and social video viewership. Recent data from Tubular Labs shows just how much the NYT has been able to leverage that sports audience on TikTok, in particular.
MUSIC Music Expands NPR's YouTube Audience To Younger Viewers Though the majority of NPR's audience skews older – over 50% of YouTube viewrs are over 45 years old, according to Tubular Labs data – NPR Music is an entirely different story. Thanks in large part to its Tiny Desk series, music allows NPR to expand to a separate audience
CREATOR ECONOMY Creator Marketing Growth: U.S. vs. EU Beauty Brands Beauty was the only vertical that CreatorIQ analyzed where U.S. brands beat EU’s for year-over-year EMV growth, 41% vs 38%.
CREATOR ECONOMY Women's Basketball Content Holding Its Own On Social Video Women's basketball has been having a "moment" for a couple years now, and that's only poised to continue as some of the college game's biggest stars head off to the WNBA. Data from Tubular Labs recently dove into how women's
