Creative - THE MEASURE

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Creative

A collection of 3 posts

Data: Media Planning, Creative Execution Still Aren't In Sync

Data: Media Planning, Creative Execution Still Aren't In Sync

The following is a selection from Grant Parker of Mediaocean. Despite significant strides in recent years, media planning and creative execution are still pretty far apart. Recent data from Mediaocean reveals a staggering 89% of survey respondents acknowledge the absence of fully synchronized media and creative processes. * Nearly half (49%

XR’s Jo Kinsella On Why Creative Is The New KPI

XR’s Jo Kinsella On Why Creative Is The New KPI

In this interview from CES 2024, President of XR Extreme Research Jo Kinsella shares how it’s going to change the industry with creative metadata. Jo Kinsella: People think of us as a traffic delivery company. I don't want to talk about delivery. It's a utility.