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47% Of Marketers Have Already Replaced Third-Party Cookies With Identity
MARKETING

47% Of Marketers Have Already Replaced Third-Party Cookies With Identity

After years of kicking the can and multiple failed replacement experiments, Google finally abandoned all plans to get rid of third-party cookies on Google Chrome. So, after all that, how do marketers feel about the decision? Well, some are most likely breathing a sigh of relief. But many forward-thinking brands
Jul 24, 2024 2 min read
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