Consumer Data - THE MEASURE

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Consumer Data

A collection of 6 posts

Brand Purpose Messaging Resonates More With Younger Consumers

77% of Gen Z and 81% of Millennials cite they are likely to engage with messages about brand purpose-related activities, per Marigold

Key Insights from Marigold’s 2024 U.S. Consumer Trends Index

Key Insights from Marigold’s 2024 U.S. Consumer Trends Index

Marigold's 2024 U.S. Consumer Trends Index reveals insights around marketing channels, brand loyalty and more.

Data: Brands Should Lean Into Loyalty

Data: Brands Should Lean Into Loyalty

More than six in ten consumers will pay more to shop with the brands they’re loyal to, according to Marigold

How Truthset is Bringing Transparency and Accountability to Ad-Tech

How Truthset is Bringing Transparency and Accountability to Ad-Tech

Scott McKinley: I started Truthset because, after nearly 20 years in the mar-tech and ad-tech landscape, I got tired of how much obfuscation and opacity and general lack of transparency and accountability there was, in what was growing to be a quarter trillion dollar industry, now half a trillion dollar

Data Industry Included Just 58% Of U.S. Hispanic Audiences In Q2

Data Industry Included Just 58% Of U.S. Hispanic Audiences In Q2

A Q2 2023 study from Truthset revealed that the data industry includes just 58% of Hispanic audiences in the U.S. With 42% of Hispanic audiences not recorded in data sets, advertisers can’t properly allocate targeted ad spend, while content owners are missing opportunities to develop more programming for