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Consumer Data

A collection of 23 posts

How Data Passes (Or Fails) Back-To-School Season

How Data Passes (Or Fails) Back-To-School Season

New data from Truthset reveals that back-to-school campaigns may not be making the grade as much as retailers would hope. In its Quarterly Industry Report Q1 2025, Truthset finds that targeting data identifying households with children is accurate just 41% of the time. * To equate that to dollars, if a

NBA Playoffs Reached 45% Of U.S. QSR Visitors

The Measure Newsletter

NBA Playoffs Reached 45% Of U.S. QSR Visitors

Long-form videos thrive on YouTube, how LinkedIn is bringing B2B to CTV, and more in this week's The Measure newsletter.

16% Of YouTube Views Are On TV

The Measure Newsletter

16% Of YouTube Views Are On TV

YouTube TV's watch-time win, Chewy is tops, and more in this week's The Measure newsletter.

Theatrical Releases Bring Thunder With Finals Ads

The Measure Newsletter

Theatrical Releases Bring Thunder With Finals Ads

This Week On The Measure: * Universal Roars With NBA Finals Ads * Restaurant Ads Break Through On CTV In May * Why Data Should Be Labeled, Certified Like Gasoline * Hopper Rides ‘Brain Rot’ To 3x Audience Increase * Online Shoppers Turn to Brand Websites For Deals * This Week’s Free Report: Hidden Trends,

Data Shows More Stans For Tech Brands, Winning Consumer Fandom

The Measure Newsletter

Data Shows More Stans For Tech Brands, Winning Consumer Fandom

This Week On The Measure: * Tech Giants Winning Consumer Fandom * Longer-Form Videos Dominate YouTube Watch-Time * Learn More About Video Duration At VidCon * WBD Splits Up — But Can It Catch Up? * Nearly 10% Of B2B TV Ad Reach Comes Via Fox News * Majority Of Sports Viewers Like ‘Prime Vision’ AI Features

Brands Are Missing TikTok's Golden Window For Views

The Measure Newsletter

Brands Are Missing TikTok's Golden Window For Views

This Week On The Measure: * 1-2 Min. TikTok Brand Videos Score Most Views * Michelob Scores As NBA Playoffs’ Top Brand * Truthset’s Gregg Galletta On Data-Rated Audiences * Brand Equity Equals 52% Of Consumer Purchase Motivation * 43% Delaying Apparel Purchases To Wait For Sales * 70% Of Consumers Would Use Wish List

How Booze Is Pouring It On TV

The Measure Newsletter

How Booze Is Pouring It On TV

This Week On The Measure: * Stella Artois Pours On Streaming Ads * Tariff Concerns Spurring Purchase Delays * LOL Network Using Movies To Compete With TV * Chewy Breaks Through On Linear * 42% Say Personal Relationships Trigger Anger * Marketers Look For Awareness, Acquisition Balance * This Week’s Free Report: Beverage Brands TV Transparency

Marketers Planning More Value-Based Messaging In 2025

The Measure Newsletter

Marketers Planning More Value-Based Messaging In 2025

This Week On The Measure: * 60% of Marketers Are Increasing Value-Based Messaging * Nutrafol Leads Supplement Streaming Ads * Exploding Kittens Blows Up On YouTube * Wayfair Wins on CTV With +19% Ad Breakthrough * Women’s Sports Fans Want Better TV Tune-In Info * This Week’s Free Report: U.S. Tariff Effect–Exclusive

Special Report: Do You Want To Build A Bundle?

Special Report: Do You Want To Build A Bundle?

TiVo’s Q4 2024 Video Trends Report: North America Uncover key insights and stay ahead in the video entertainment industry Are you ready to navigate the ever-evolving landscape of video entertainment? TiVo’s latest report “Do You Want to Build a Bundle?”, explores crucial insights into consumer behavior and market

March Madness A Slam Dunk For TV Ad Reach

The Measure Newsletter

March Madness A Slam Dunk For TV Ad Reach

This Week On The Measure: * TV Ad Reach Jumps For Men’s March Madness * Restaurants’ Mobile Apps Should Serve Up Speed and Simplicity * True Crime Pod Lures Female Audiences On Social * ‘Suits’ Success Boosts Multiple Streaming Services * CTV Ad Load Time Settles In * This Week’s Free Report: For The

Netflix Is The No. 1 Streamer For Women

The Measure Newsletter

Netflix Is The No. 1 Streamer For Women

This week's newsletter is sponsored by: This Week On The Measure: * Netflix First With Females On Streaming * Women Want More Marketing Personalization * T-Mobile’s Streaming TV Ad Signal Wins Wireless Race * TurboTax Invests In Social Video With Big Impact * Which Insurance Mascots Win The Ad Wars? * This Week’

Marketers Have Mommy (Data) Issues

The Measure Newsletter

Marketers Have Mommy (Data) Issues

This week's newsletter is sponsored by: This Week On The Measure: * Marketers Struggle To Accurately Identify Moms * What Else Are NCAA Tournament Viewers Watching? * LiveNOW Winning Watch-Time With 24-Hour Streams * Assessing Marketing’s Attribution Crisis * Netflix’s Growing Movie Supply/Demand Disparity * This Week’s Free Report: Social

Women's Soccer Scores With Big Name Sponsorships

The Measure Newsletter

Women's Soccer Scores With Big Name Sponsorships

This Week On The Measure: * Top Brands Score With NWSL Sponsorship * Shorts Leap For Dance Videos * 55% Of Millennials Shop Online 2-3 Times Per Week * Streamers Still Leaning On Older Audiences For Revenue * iSpot Disrupt in NYC March 19, RSVP below Top Brands Score With NWSL Sponsorship A recent MarketCast

Survey: NFL Politicization Has Declined Since 2019

Survey: NFL Politicization Has Declined Since 2019

The NFL's perceived "politicization" has decreased over the last five years – at least according to an annual iSpot consumer survey around the Super Bowl.

Special Report: Teads’ Tech Themes 2025 – Five Key Trends Shaping The Media Industry

Special Report: Teads’ Tech Themes 2025 – Five Key Trends Shaping The Media Industry

Tech leaps, shifting audience behaviors, and cultural and political movements are colliding to reshape the media landscape in 2025. Teads, the global media platform, unveils Tech Themes 2025, a comprehensive exploration of five key themes poised to redefine advertising strategies for the year ahead. Derived from the Teads Global Tech

Brand Purpose Messaging Resonates More With Younger Consumers

77% of Gen Z and 81% of Millennials cite they are likely to engage with messages about brand purpose-related activities, per Marigold

Key Insights from Marigold’s 2024 U.S. Consumer Trends Index

Key Insights from Marigold’s 2024 U.S. Consumer Trends Index

Marigold's 2024 U.S. Consumer Trends Index reveals insights around marketing channels, brand loyalty and more.

Data: Brands Should Lean Into Loyalty

Data: Brands Should Lean Into Loyalty

More than six in ten consumers will pay more to shop with the brands they’re loyal to, according to Marigold

How Truthset is Bringing Transparency and Accountability to Ad-Tech

How Truthset is Bringing Transparency and Accountability to Ad-Tech

Scott McKinley: I started Truthset because, after nearly 20 years in the mar-tech and ad-tech landscape, I got tired of how much obfuscation and opacity and general lack of transparency and accountability there was, in what was growing to be a quarter trillion dollar industry, now half a trillion dollar

Data Industry Included Just 58% Of U.S. Hispanic Audiences In Q2

Data Industry Included Just 58% Of U.S. Hispanic Audiences In Q2

A Q2 2023 study from Truthset revealed that the data industry includes just 58% of Hispanic audiences in the U.S. With 42% of Hispanic audiences not recorded in data sets, advertisers can’t properly allocate targeted ad spend, while content owners are missing opportunities to develop more programming for