College Basketball - THE MEASURE

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College Basketball

A collection of 7 posts

These Men's College Basketball Sponsorships Are a Slam Dunk

These Men's College Basketball Sponsorships Are a Slam Dunk

As the 2025-2026 NCAA basketball season tips off, insights from MarketCast reveal how sports sponsorships are scoring big with fans, translating excitement on the court into stronger awareness, deeper consideration and lasting brand loyalty. * Official sponsors of the 2025 NCAA men’s basketball averaged 31% aided awareness. * The most recognized

The Home Depot Builds Bigger March Madness TV Footprint

The Home Depot Builds Bigger March Madness TV Footprint

The Home Depot is an NCAA corporate partner and a major advertiser during big events like the annual men's basketball tournament. But during this 2025 March Madness action, the home improvement brand saw its national linear TV ad reach grow by 44% year-over-year, according to data from iSpot.

What Are Bleacher Report Viewers Shopping For?

CREATOR ECONOMY

What Are Bleacher Report Viewers Shopping For?

Since it's owned by men's tournament TV partner Warner Bros. Discovery, Bleacher Report becomes a go-to resource for March Madness fans every spring. The surge in interest for the already-popular sports channel not only means more views, but also more business opportunities for B/R to

TikTok Turns Up NCAA Tournament Hype Cycle

CREATOR ECONOMY

TikTok Turns Up NCAA Tournament Hype Cycle

The NCAA Tournament is never short on buzz each year. And despite a chalky result on both the men's and women's in 2025, March Madness hype on TikTok is already on pace to outdo last year's results – according to new data from Tubular Labs.

South Makes Up Nearly 40% Of March Madness TV Households

South Makes Up Nearly 40% Of March Madness TV Households

Both the men's and women's NCAA Tournaments are TV events with significant U.S. household reach. But some regions also tune in at a higher rate than others, as data from iSpot's recent March Madness Advanced Audiences Snapshot revealed. * The South accounted for 38.

Selection Sunday’s New (Ad) Faces

Selection Sunday’s New (Ad) Faces

Brackets weren't the only place where fans could spot new faces on Selection Sunday. iSpot data shows that ads during CBS's Men's National Basketball Championship Selection Show also featured some newcomers vs. last year's program. Particularly: GEICO, Liquid I.V., Oreo, Powerade

How Women’s Basketball Still Gets Deprioritized On TV

How Women’s Basketball Still Gets Deprioritized On TV

[the following is an excerpt from TVREV, where you can read the full piece] Looking at iSpot data for the 2022-23 college basketball regular season, first-airing men’s college basketball games delivered more ads across national linear TV and RSNs than any other program (over 123K). Those ads amounted to