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CIMM

A collection of 3 posts
Why Truthset Just Launched the First Moody’s-Style Ratings for Data Quality
Truth in Numbers

Why Truthset Just Launched the First Moody’s-Style Ratings for Data Quality

In the first interview from our Truth in Numbers series, Jon Watts, Managing Director of the Coalition for Innovative Media Measurement (CIMM), sits down with Scott McKinley, CEO at Truthset, to unpack why data quality should be labeled and certified like gasoline.
Jun 24, 2025 1 min read
Capgemini's Daniel Yogesh Pattappa and Amy Alba sit down with The Measure during Cannes 2024.
Video

Meet Capgemini's Amy Alba and Daniel Yogesh Pattappa

We recently caught up with Amy Alba and Daniel Yogesh Pattappa from Capgemini.
Aug 23, 2024 4 min read
Truthset Study Reveals Major Data Inaccuracies, Opportunities For Improvement
MARKETING

Truthset Study Reveals Major Data Inaccuracies, Opportunities For Improvement

A new study from Truthset, in partnership with the Coalition for Innovative Media Measurement (CIMM) revealed major findings around data accuracy – or lack thereof – that impacts billions of dollars in marketing spend. * The study found large-scale accuracy variations for matches between email addresses and household postal addresses across the data
Oct 10, 2023 1 min read
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