Chime - THE MEASURE

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Chime

A collection of 3 posts

What Drove TV Ad Purchase Intent In Q3?

What Drove TV Ad Purchase Intent In Q3?

Understanding audience reach is one part of the larger equation for TV advertisers. Crucially, brands need to understand whether ads are actually spurring an intent to purchase products or services – and what's fueling that desire within a given ad. Data from iSpot's new Q3 2025 Unified

Credit One Succeeding With 'Wreckers' Characters

Credit One Succeeding With 'Wreckers' Characters

Credit One Bank's new "Credit Wreckers" Campaign is scoring some key wins with consumers out of the gates, as iSpot Creative Assessment data highlights. And two of of the ads – the 60-second "Meet the Credit Wreckers" spot and the 30-second version of "Max

Banking & Payments' Big TV Ad Reach Bump

Banking & Payments' Big TV Ad Reach Bump

The banking & payment industry – which includes banks and credit card companies – saw a significant year-over-year jump in TV ad reach during Q3, according to data from iSpot. * Banking & payment brands' household TV ad impressions grew by 19.89% year-over-year in Q3, with the industry rising by eight