BUSINESS OF DATA The Business Of Data With Jon Lafayette: Disney Shows Off Data and Tech at CES The Consumer Electronics Show has beecome a big gathering spot for people in the ad industry. No wonder. The ad business has become increasingly dependent on tech and data and showing you have technology chops is now table stakes. Several companies made announcements about their tech and data plans this
BUSINESS OF DATA Disney’s New Metric for Advertising Success ‘This year we’re doubling down on giving you more control in measurement and performance,” said Disney’s Rita Ferro
BUSINESS OF DATA Daily Show: Comscore Offers Episode-Level Content Measurement ‘It’s critical for our brands that we optimize their investments with smarter decisions, by measuring each piece of content and understanding people’s behavior across multiple devices,” said Canvas’ Jack Embree
