Celebrity - THE MEASURE

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Celebrity

A collection of 13 posts

Dancing With The Stars: Super Bowl LX Had More Celebs Than Ever

Dancing With The Stars: Super Bowl LX Had More Celebs Than Ever

Super Bowl LX's advertising landscape was defined by an unprecedented concentration of celebrity star power, with brands opting for large ensemble casts and cameo-heavy creative to capture instant audience attention according to XR Extreme Reach. Of the 66 ads tracked, XR found that: * A record-breaking 103 total celebrity

Celebrity-Filled Commercials Dominated Super Bowl, According to XR

BUSINESS OF DATA

Celebrity-Filled Commercials Dominated Super Bowl, According to XR

102 actors, athletes, musicians, and content creators appeared in spots

Star Power vs. Soundtrack: What Boosts Consumers’ Enjoyment of Ads?

Star Power vs. Soundtrack: What Boosts Consumers’ Enjoyment of Ads?

More than half of consumers say music plays a key role in the ads they enjoy most, MX8 Labs found.

How IHOP Turned Fantasy Punishments Into a Branding Powerhouse

How IHOP Turned Fantasy Punishments Into a Branding Powerhouse

IHOP recently capitalized on a legendary cultural phenomenon: the 24-hour pancake-eating punishment for last-place fantasy football finishers. By partnering with the New York Giants’ Malik Nabers—whose season-ending injury doomed many a fantasy roster—the brand successfully transformed a "seasonal heartbreak" into a massive cultural moment. This strategic

Greased Sleigh-Ridin': Capital One's Short-Form Holiday Creative Drives Max Intent

Greased Sleigh-Ridin': Capital One's Short-Form Holiday Creative Drives Max Intent

Capital One's holiday campaign, "Greased Sleigh-Ridin'," successfully blended pop culture nostalgia with festive humor, proving that even a highly entertaining, condensed creative can be a powerful driver of business outcomes. According to data from iSpot, the :15 cut, featuring John Travolta as a cash-back-obsessed Santa,

How NFL Sponsors Win With Likeable Ads

How NFL Sponsors Win With Likeable Ads

Getting significant reach during NFL games is a given for advertisers. But with all of that reach, it's also critical to understand if audiences actually like the spots they're seeing en masse. Data from iSpot's recent NFL TV Advertising Playbook showcases some of last

Brand Fandom: Who's Swayed Most By Celebs/Influencers?

MarketCast's Brand Fandom report looks at how much celebrities/influencers move the needle.

Over 71% Of Super Bowl Ads Since 2020 Featured Celebrities

Over 71% Of Super Bowl Ads Since 2020 Featured Celebrities

Data from iSpot reveals that since 2020, 71.6% of Super Bowl ads have featured at least one celebrity.

Which New NFL Ads Are This Season's Most Likeable (So Far)?

Which New NFL Ads Are This Season's Most Likeable (So Far)?

It's no simple feat for ads to stand out during NFL games. Yet, brands take another shot at it every season, attempting to find new ways to land with live games' enormous TV audience. New iSpot Creative Assessment data takes a look at this season's

Nelly Korda Scores Likeability, Brand Recognition For T-Mobile

T-Mobile is no stranger to star-studded ads given recent work with celebrities like Zach Braff, Donald Faison, Jason Momoa, Gabriel Macht and Patrick J. Adams. And its latest spot is no different, with LPGA standout Kelly Korda at the forefront. Korda's role in the 15-second ad has been

Celebrity Ads Skyrocket During Recent Super Bowls

Celebrity Ads Skyrocket During Recent Super Bowls

The Super Bowl has had plenty of big celebrity moments over the years, but lately, the game has seemingly been taken over by celebs. Data from iSpot shows that since 2010, the share of ads featuring celebrities has more than doubled, hitting a high of 78% in 2020, and settling