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Casual Dining

A collection of 3 posts
Olive Garden, Applebee’s Dominate Casual Dining Streaming Ad SOV
TV ADVERTISING

Olive Garden, Applebee’s Dominate Casual Dining Streaming Ad SOV

Both restaurants have a streaming ad SOV of over 22% so far in 2025, per iSpot
Mar 20, 2025 1 min read
Football Cooks Up TV Ad Reach
TV ADVERTISING

Football Cooks Up TV Ad Reach

iSpot's midseason NFL ad report highlights how the league keeps growing – despite already being a behemoth on TV already – as an audience reach vehicle. And how various industries, and especially restaurant brands, are cashing in. * Casual dining brands like Chili's and Applebee's are leaning
Nov 29, 2023 1 min read
Chili's Wants Diners Back, But Has Been Sitting Out TV Advertising
TV

Chili's Wants Diners Back, But Has Been Sitting Out TV Advertising

As Bloomberg recently detailed, Chili's is trying new methods to get diners back in the doors of its restaurants. However, the brand also hasn't advertised on TV much since the pandemic started back in 2020, according to data from iSpot. During the first three months of
Nov 2, 2022 1 min read
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