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Cannes

A collection of 2 posts
Why Truthset Just Launched the First Moody’s-Style Ratings for Data Quality
Truth in Numbers

Why Truthset Just Launched the First Moody’s-Style Ratings for Data Quality

In the first interview from our Truth in Numbers series, Jon Watts, Managing Director of the Coalition for Innovative Media Measurement (CIMM), sits down with Scott McKinley, CEO at Truthset, to unpack why data quality should be labeled and certified like gasoline.
Jun 24, 2025 1 min read
Meet TikTok's Head of Marketing Science, Jorge Ruiz
Video

Meet TikTok's Head of Marketing Science, Jorge Ruiz

Everyone knows TikTok's platform is among the best things ever invented to match people to interests. Using data, lighting-fast decisioning, contextual interest mapping and real-time signals, TikTok knows what you'll enjoy faster than you can type it or think it. As brands start harnessing that algorithmic
Jul 31, 2024 1 min read
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