BUSINESS OF DATA Cadent Goes Direct to Clean Up CTV Supply Chain ‘Our data clearly demonstrates Cadent’s commitment to sourcing CTV inventory that allows media buyers to deploy programmatic investments with the utmost confidence,’ said Jounce Media’s Chris Kane
BUSINESS OF DATA Comscore Report Shows Marketers How AI Is Affecting Consumer Behavior ‘AI assistants are shifting from novelty to everyday infrastructure embedded across platforms and used continuously,’ said Comscore’s Smriti Sharma
